The demand in Russia, Turkey and Latin America for Renault’s vehicles had been so strong that even with a weak market in Europe, the automaker’s global vehicle sales had increased by 3.6% to a record 2.72 million vehicles in 2011. According to Jerome Stoll, Renault sales and marketing chief, the automaker will continue its plan to expand in worldwide markets in 2012.
In a statement last Tuesday, he revealed that non-European sales made up 43% of the automaker's volume in 2011.
This is 37% higher than the figure in 2010. Renault predicts that the global car market will increase by 4% this year, but that Europe will fall by 3% to 4%, with France's market declining by 7% to 8%.
Stoll said that new products like the new Clio subcompact and the Zoe subcompact electric car will aid Renault to protect itself against the unstable economy in Europe where Renault's sales fell by 5.7% to 1.55 million.
France sales dropped by 7.5% to 689,022. Meanwhile, volume increased by 5.7% to 181,176 vehicles in Germany. The volume in Russia increased by 60% to 154,734 units.
This was aided by the robust sales of the Logan, Sandero and Fluence models. Last year, Russia became Renault’s fourth largest single market last year. It ranked higher than Turkey, where demand had grown by 23% to 140,827 vehicles. The increasing demand for cars such as the Sandero hatchback had helped boost Germany to replace France as the company's No. 2 single market.
Brazil sales increased by 21% to 194,300. In 2011, the sales of Renault's low-cost Dacia brand declined by 1.8% to 343,233 in 2011. This is mainly due to supply constraints as the result of the Japan disaster in March. Renault brand sales climbed 6.8% to 2.26 million, making up 83% of group sales. Sales of Renault Samsung, the group’s third brand, dropped by 27% to 118,135.