The year 2011 marks Audi Group of America Inc.’s major push into the upper reaches of the U.S. luxury market, as the top-end A8 model gains momentum and the new A6 and A7 are rolled out in what Audi is calling as Phase Two of its brand development in North America.
Meanwhile, the U.S. arm is reconsidering its decision not to sell the upcoming Q3 model (Audi’s smallest cross/utility vehicle) after segment sales were seen to rise by 22.3% in 2010.
Audi’s A1 small car that launched in Europe late last year also appears to have better prospects to join the U.S. lineup.
President Johan de Nysschen says however that we’ll have to wait for the next-generation model to arrive. Officials said that there are more diesel engines on the way.
These moves are part of Audi’s drive to continue momentum from 2010, when it sold a record 1,092,400 vehicles worldwide and all-time high 101,629 in the U.S.
In the longer-term, the brand has set a target to double U.S. sales to 200,000 units in 2018 and to sell more than 1.5 million vehicles worldwide as it aims to become the top luxury brand.
For 2011, Audi seeks to sell 1.2 million units globally and to achieve double-digit volume growth in the U.S. De Nysschen claims that Audi has been attracting more affluent American buyers with the introduction of the A8 late last year. [via Ward's Auto]