Report: Bmw’s Project I will build only premium vehicles

Article by Christian A., on August 29, 2010

After making available its official strategy in September 2007, media outlets all over the planet have conjectured about BMW's launching of its own new brand or purchasing one to assist in its expansion.

However, BMW started a new eco think-tank called Project i whose function is to develop solutions for vehicles intended for congested city driving.

It will run autonomously from BMW and has received a deadline until the middle of the next decade to come up with a concrete solution for a range of city vehicles.

The connotation of an urbanized public vehicle has lead to hypotheses that the cars Project i will produce are in the low-end and cheap category.

But Project i officials say that nothing could be further from the truth since they are actually planning to build premium vehicles and not a competition for cars like the Tata Nano. The Mini-E, which was recently launched, is the first development of Project i and it will be used to gather feedback concerning the wants and needs of urban customers.

The ultimate production car will come with either a three- or four-wheel configuration and they will be built in close proximity to the markets where they are planned to be sold. It has not yet been revealed whether they will come with the BMW logo or with a totally new one. The first Project i production car will be here around 2015.

Topics: bmw, electric car

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries