Report: Citroen to introduce a new sub-brand

Article by Christian A., on August 26, 2010

As part of plans to heighten the appeal of Citroen's cars, a new product family will be launched for the "iPod generation". This product group would be the fourth for Citroen, which currently has the DS, the regular Citroen brand and the Picasso MPV family.

In an interview, PSA Peugeot-Citroen design boss Jean-Pierre Ploue said that this new sub-brand will be introduced at the Paris motor show this autumn.

Very recently, Citoren successfully launched its DS lineup and has already raised sales projections for the DS3. Ploue denied speculations that Citroen is working on a budget model line.

He said that the brand is "defined not by price, but by simplicity and ingenuity of design." He explained that this family is intended for those who "value design purity above all else: for the iPod generation."

Ploue declined to reveal the name but he promises that the brand will shock everyone in the Paris show. He further relates that the family signifies a break from tradition.

Ploue points to the "innovative spirit" of Citroen's iconic 2CV as having been the inspiration for its new model family. However, the real inspiration for the new brand is the C-Cactus concept from the 2007 Frankfurt show.

The C-Cactus is a 4.2m-long compact family hatch that stands out due to its unusual cabin design, innovative packaging and simplified features. It didn"t enter production as a Citroen this year because it was considered "too challenging." Apparently, the vehicle will make its way into showrooms as a part of this all-new sub-brand.

Topics: citroen

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries