Report: Nissan LEAF launch to be helped by electric company

Article by Christian A., on August 27, 2010

Nissan North America Inc.'s campaign to sell electric vehicles had just gotten the support of the CEO of one of America's biggest electric utility companies.

David Crane, CEO of NRG Energy Inc. of Princeton, N.J., which is an electricity provider in cities throughout the country, wants to play a role in Nissan's goal. Crane proposes to send marketing materials for the upcoming electric Nissan Leaf with customers' monthly electric bills.

Since the company also sends monthly statements out to 1.5 million customers in the Houston area, there's a lot of marketing potential, according to Crane in an interview with Automotive News.

Crane added that Houston is one of Nissan's biggest markets and since NRG owns the Houston power company, Reliant Energy, Crane's support means a lot.

This month Reliant signed on to join an increasing list of third-party partners helping Nissan launch Leaf sales in selected markets late next year.

Nissan has been hard at work in recruiting utilities, state governments, municipalities and others to help install highway recharging stations and address residential zoning rules to make home recharging easier.

But Crane's vision doesn't stop there. He proposes that Reliant act as a Nissan retail service supplier in Houston. Crane explains that when customers buy an electric vehicle, they are provided an option to buy a Reliant charger installation package from the Nissan dealer. [via autonews]

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries