Report: Toyota has no plans to separate Prius models from its lineup

Article by Christian A., on June 27, 2011

Toyota executives deny a rumor that it plans to separate its Prius models from others in the company’s lineup. It was speculated that the Prius would be considered a dedicated sub-brand.

Currently, there’s only one Prius model that‘s available in the U.S. but this will change soon as Toyota plans to increase this lineup to four by next year. Toyota is expected to present the bigger Prius V, a plug-in version of the regular car and the compact Prius.

C. Ed Larocque, Toyota’s national marketing manager for advanced technology vehicles, said that the Prius name (which covers both hybrids and EVs) is vital to the brand image so that it can undergo the spin-off gradually.

He also said that the Prius name is too crucial to Toyota’s larger brand image to spin off. The accommodations include a dedicated showroom space similar to what occurred at Scion. Larocque explained that the existing Prius is trailed by the Camry, which is the best-selling car in Toyota’s lineup.

The Corolla follows. Prius wants to keep his optimistic status even with Toyota’s troubled public image. But the Toyota umbrella is so large and covers any models that have its name, even if the body styles are different.

The Prius has gained some meaningful sales traction, the first hybrid model to do so. It is the most successful hybrid model ever made available in the U.S. aside from the hybrid versions of the Ford Fusion and Escape.

Topics: toyota, toyota prius

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries