Report: Toyota will stick with aggressive consumer incentives this month

Article by Christian A., on August 25, 2010

To hold onto its sales momentum, Toyota will continue offering consumer incentives this month. Meanwhile, Lexus Division has released a program of special leases and low interest rates.

Last April, Toyota-Scion sales increased by 24% over April 2009 to 139,080 cars and trucks. Meanwhile, Lexus sales rose by 29% to 18,359.

Toyota Division started offering incentives on March 2 after global recalls of over 8 million vehicles to repair defects related to unintended acceleration as well as to adjust brakes. Cut-rate lease deals and 0% financing will continue to be offered on its most popular models.

Meantime, Lexus offers a one-month promotion called "Unprecedented Access," which boasts special leases and low annual percentage rate loyalty programs.

According to Toyota Division chief Bob Carter, leasing stood for about 35% of sales last month, up from about 24% that was posted earlier this year.

Carter said that leasing will still play a key role in the division's strategy in the next months. At a sales call, Carter said that this represents a "key benefit" since customers like to change vehicles. Retail sales for Toyota-Scion rose by 30% over April 2009.

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries