Retail sales outpace fleet sales in US light-vehicle market in 2011

Article by Anita Panait, on January 19, 2012

Carmakers saw more growth in retail sales than in fleet sales in the US light-vehicle market in 2011. Top seven US carmakers posted a combined 11% growth in retail sales and a 3% hike in fleet sales. All carmakers posted a 10% increase in total US sales for 12.8 million units in 2011. In 2010, the fleet sales of the top seven major automakers outpaced retail sales in growth, largely attributed to commercial and government buyers replenishing their fleets.

Fleet sales account for 19% of total sales in 2011, a drop from 21% in 2010, mainly because manufacturers shifted sales focus to retail. For example, Hyundai-Kia focused on its retail sales in 2011, which soared 37% to 1.02 million units, while retail sales dropped 25% to 111,000 units. 

Hyundai’s US best seller is the Elantra, which barged into the top five cars in US retail sales, Hyundai Motor America CEO John Krafcik told the Automotive News World Congress. Krafcik revealed that in 2012, his company will shift from "a value brand to a valuable brand" and will focus more on customer experiences in dealerships and retail sales.

Chrysler Group and General Motors also decreased its dependence on fleet sales in 2011. Chrysler's fleet sales dropped 4% to 377,700 units while its retail sales soared 43% to 991,400 vehicles.

Chrysler's fleet mix dropped to 28% in 2011 from 36% in 2010. Nissan North America, however, took a different approach, relying more on fleet sales. Retail sales increased 13% to 886,600 Nissans and Infinitis while fleet volume soared 29% to 155,900 units. Nissan’s fleet mix increased to 15%.

If you liked the article, share on:

Topics: sales, united states

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries