Rhapsody now available with Ford SYNC AppLink

Article by Christian A., on January 9, 2013

Ford Motor Co. has entered a tie-up with Rhapsody International Inc. whose internet music service will now be offered in over a million Ford and Lincoln vehicles. The service is set to be presented at the Consumer Electronics Show in Las Vegas. Those driving Ford’s Sync-enabled cars and trucks can take advantage of the voice commands and buttons on the steering wheel to control functions on their smartphones.

Since many U.S. consumers listen to music while driving, it makes sense that cars will be able to offer Web music services such as Pandora Media Inc. Rhapsody, the Seattle-based online company, said that about 40% of its subscribers use the service while they’re behind the wheel. Voice commands and steering wheel buttons are considered a safer way for the service to run on Bluetooth-linked smartphones.

Jon Irwin, president of Rhapsody, said that customers recognize the limitations of terrestrial radio and Sirius XM satellite radio. He said that customers want to have total access to their music while driving. He also said that Rhapsody is in talks with other automakers about integrating the service. Last December, Pandora said that 75 models already offer this service.

Ford Sync is offered on the 2013 Fiesta, Mustang, Expedition, Fusion, F-150, Super Duty, Focus, E-Series and C- MAX. Furthermore, Ford has been able to integrate Pandora, Slacker Media Inc.’s web radio and Clear Channel Communications Inc’s iHeartRadio. Elizabeth Halash, AppLink product development engineer for Ford, said that the company seeks to give its customers numerous options. She said that those who are already Rhapsody users may want to use this in the car too.

By having a grille that has been made more pronounced, the new Mustang is able to show a more aggressive design. Helping with the impression is the splitter that is now more powerful. On the hood of this GT, one can easily see that functional heat extractors have been placed. This was done on purpose with the goal of making sure the hot air is removed from the engine compartment.

This helps cool the engine. Another change in the new Mustang is the choices for the redesigned wheel. Fitted to the V6 version as standard will be the 17-inch wheels with the V6 Performance and GT having the option of 19-inch wheels. With the new design, these wheels will be able to deliver new touches and finishes for that stronger look. Mustang Chief Designer Darrell Behmer said that the company is offering a design that shows more emotion.

He added that with this, they will be able to celebrate the Mustang’s total performance. This newest design of the Mustang, he continued, pays homage to the heritage while moving forward with the more contemporary and strong appearance. New as well to the design of the Mustang are the high-intensity discharge headlamps, or HID, fitted as standard to the V6 and the GT.

For the 2013 model, the signature lighting works well with the technology upgrades. Its front headlamps meanwhile are highlighted by the pair of individual light-emitting diode bars. There will also be a trio of LED ropes that will shape that well-known three-bar lights in the rear. Further, the rocker panels, which go along the vehicle, have the same color as the body.

Thus, this gives it a more premium look. The brand also updated the design on the rear by putting in a panel, which connects the taillamps, in high-gloss black. These taillamps have a smoked appearance which complements the front and its more purposeful appearance. This also keeps it in line with the sequential turn signal that the Mustang is famous for. Ford said that the new Mustang is expected to go on sale by the spring of 2012.

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Topics: ford, sync



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