Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in the full year 2016 was the carmaker’s second highest annual sales ever, showing that the luxury marque is still one of the most sought in over 50 countries around the world.
The carmaker posted record sales in single markets like Japan (plus 51 percent), Germany (plus 30 percent) and the United Kingdom (plus 26 percent). Rolls-Royce also surpassed previous sales high in China (plus 23 percent) and the United States (plus 10 percent). Rolls-Royce also logged record sales in several global markets. It managed to grow its deliveries in 2016 in the Americas by 12 percent, Europe by 28 percent, and Asia Pacific by five percent.
However, the British luxury carmaker failed to make significant advances in the Middle East, no thanks to economic and political uncertainty in the region that lowered demand for all luxury goods. Nonetheless, the Middle East was Rolls-Royce’s third largest market in 2016. Moreover, Rolls-Royce Motor Cars Dubai managed to deliver the most number of luxury vehicles in the year.
Torsten Muller-Otvos, Rolls-Royce chief executive, the encouraging delivery results in 2016 affirms the global appeal of British luxury goods to the most discerning customers in the world. He added that 2016 was the perfect year to sign off Rolls-Royce’s first chapter of renaissance. Rolls-Royce attributed its success in 2016 to its Wraith and Ghost models as well as to its new Dawn Drophead and the seventh-generation Phantom, which was regarded as the best car in the world.
Rolls-Royce is planning to introduce the eighth generation of the Phantom flagship in late 2018, as production of the seventh-gen Phantom ended in 2016. Rolls-Royce also successfully completed a great number of bespoke vehicles commissioned by its discerning clients around the world. These commissions include the 30 bespoke Phantoms especially designed for THE 13 hotel in Macau.
This year, the British carmaker is expanding its new Rolls-Royce Technology and Logistics Centre (TLC) at Bognor Regis by around 10,000 square meters as the company prepares for future models. TLC – currently offering 30,000 in production space – was officially opened in January 2016. An expansion would allow Rolls-Royce to double its production footprint. Royce also expanded its Goodwood facilities in 2016.
With the achieved expansion, Rolls-Royce also boosted its overall workforce by around 100 new jobs to 1,700 employees. In 2016, Rolls-Royce added six new dealerships – including the Rolls-Royce Motor Cars Studio in South Korea -- to its global network, which means the carmaker now has 136 retailers around the world.