Luxury car manufacturer Rolls-Royce Motor Cars recently announced that 2016 will be the last production year for the company’s highly-successful Phantom models. The announcement was made by Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes and comes after news that Rolls-Royce has started testing an all-new aluminum architecture, which will be utilized by newer cars slated to be available by 2018.
In the same announcement, Mueller-Oetvoes added that the Phantom Coupe and Drophead Coupe models will no longer be produced in the future. A special collection run consisting of a limited 50 cars will be produced to mark the end of production for these highly desirable models which will be aptly-named the Phantom Zenith.
The seventh generation Phantom started a renaissance for Roll-Royce Motor Cars having entered into production 13 years ago in Goodwood. It defined what a super luxury car should be and reinforced the marque’s claim in this category with its subdued power, grace and unrivaled magnificence.
Rolls-Royce to build the last Phantom VII limousines
It has been one glorious ride for the famed Phantom VII when it was first launched in 2003. Its unparalleled elegance could not be overlooked as it quickly set itself as the new benchmark for luxury cars, a title that it retained for the last 13 years.
This fact speaks highly of the car’s ability to capture and mesmerize generations of adoring motorists with its stunning beauty and unmistakable luxury. However, everything has its time. In its place, a new Phantom is on the way -- one that is even more beautiful and luxurious than the outgoing Phantom VII.
Torsten Muller-Otvoes is proud to announce that the new Rolls-Royce will come with enhanced cutting-edge technologies and design innovations that would surely reflect and further enhance the almost impossible reputation and standard set by the Phantom VII.
The Unusual Exit of Phantom VII
Most manufacturers would just announce the retirement of its existing models and watch idly as customer interest eventually wanes. But this is not the case for this highly respected luxury car. Indeed, as if expected from this one-of-a-kind ultra luxurious car, the Phantom VII continuous to set the benchmark in luxury driving with a limited collector’s run for its Phantom models – the last of its kind for this highly venerated line.
To honor the exit of the Phantom models, Rolls-Royce Motor Cars’ Bespoke department decided to produce the ultimate expression for each of the Phantom models – Coupe, Drophead Coupe and Limousine.
At the other end of the line, the highly-skilled craftsmen responsible for the painstaking final touches that define the distinct brand of Rolls-Royce luxury are preparing themselves for the ultimate art and skill needed to give the final cars the ultimate mark of luxury that they deserve.
The Appropriately Named Zenith
Rolls-Royce does not take its car model naming lightly. The last and best of the Phantom Coupe and Drophead Coupe will be named Zenith, with all that the name implies. Giles Taylor, Director of Design, explains that as the name suggests, the Zenith model will be the pinnacle, offering the best of its kind and the highest standard there is.
Taylor added that the Zenith model will offer the best features found in the Phantom Coupe and the Drophead Coupe with a little more extra added. For these reasons, Taylor expects a high demand for these limited edition models. Bespoke instrument dials and a special Spirit of Ecstasy figurine will adorn the Zenith models.
A tailgate Hosting Area, a laser etched armrest showing the locations where the 100EX was launched in Villa D’Este, and the 101EX in Geneva are some of the surprise features of this final model as well. In addition, each new owner will be given a portable memento of his or her car purchase while the cars are available in a memorable colour combination reminiscent of Rolls-Royce legacy.
A brief summary of the ultimate luxury car that was the Phantom VII
When the seventh generation Roll-Royce Phantom was launched on January 1, 2003, it coincided with the renaissance of one of the world’s most famous luxury car makera, the Rolls-Royce brand. With the ease and grace of its driving, the Phantom VII gracefully and easily established itself as the new benchmark and pinnacle of luxury cars.
From then on, other luxury cars in the market simply have no choice but to measure themselves against this almost impossible standard set by the Phantom VII. This amazing feat is especially significant given the fact that the Phantom VII was created in the preceding five years prior to its launch by a team of dedicated designers, engineers and craftspeople; each doing his or her own role without any publicity to create this thing of beauty and magnificence.
From its ultra-modern production facility located in Goodwood Estate, Southern England, the Phantom VII soon proved itself to be worthy of the iconic Spirit of Ecstasy, with the car’s bold yet elegant styling apparent even from all angles which clearly states this car is definitely a Rolls-Royce. The car’s road presence and magnificence is second to none.
New variants were then introduced to the Phantom VII which started with the Phantom Extended Wheelbase in 2005, followed by the Phantom Drophead Coupe in 2007 and lastly the Phantom Coupe in 2008 which is Rolls-Royce sophisticated grand tourer.
These cars represent the true Rolls-Royce spirit with their timeless appeal and are considered works of art themselves which is why these are entered into private collections around the world. Every Phantom has Bespoke features such as ‘Waterspeed’, ‘Aviator’, ‘Metropolitan’, ‘Maharajah’ and ‘Serenity’ represents a few of the names belonging to the Iconic Bespoke Phantom collection.