Rolls-Royce appoints Henrik Wilhelmsmeyer as its director for Chinese market

Article by Christian A., on July 2, 2012

Rolls-Royce has appointed a director for the Chinese market for the first time, indicating just how significant its operations in the country are. Starting July 1, Henrik Wilhelmsmeyer functions as the BMW-owned ultraluxury brand's director for mainland China. Jenny Cheng, the general manager of Rolls-Royce for greater China, has departed the company.

She became a part of Rolls-Royce in 2005 after making the move from Porsche China. Wilhelmsmeyer, a 40-year-old German native, has been given various senior positions for BMW. The last six of these roles were in China. He is transferring to Rolls-Royce from his role as chief of BMW South China region. He had previously served as the head of dealer development.

Meanwhile, the 46-year-old Paul Harris will continue to serve as regional director for Rolls-Royce's Asia-Pacific region, with the exception of mainland China. He had been assigned in emerging areas for Rolls-Royce like Hong Kong and Taiwan.

Last year, China was the leading sales region for Rolls-Royce globally for the first time, beating the U.S. with a small margin. Rolls-Royce's car sales increased by 31% to 3,538 in 2011 – the top sales figure that the brand has ever reached throughout its history. Its sales for China were not announced.

Rolls-Royce Ghost is the strongest vehicle that the brand has ever manufactured. But, Rolls-Royce strength comes out in a totally different way compared to other vehicles. It can be seen in a stylish, cosseting way that some people have dubbed as being made to calm the drivers down, not to excite them.

The idea of being simple goes far back to the act of riding the Rolls-Royce Ghost. The system of complicated engineering software and innovation underneath the surface ensures that driving is more fun and easier and is not intended to make the person at the wheel anxious.

Rolls-Royce Ghost is more driver-oriented compared to other vehicles released prior to it. The driver is slightly elevated at the back of the wheel, giving him more authority and power. This makes it easier for him to see the road well. The fascia remains clear; it is spacious and has a well-defined layout.

The interior controls are cleanly carved, with the frequently used functions highlighted by chrome accents. The soft glow of the instrument panel lights through the usual black-rimmed wheel, which also employs a string of violin keys and an ergonomic roller-ball function.

The display of the control center is hidden behind a veneered panel until it is needed. All functions like the telephone, satellite navigation, communication and entertainment are shown here and controlled by a universal rotary controller, flanked by easy-to-access buttons on the central console at the front.

Topics: rolls-royce, china

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