Rolls-Royce confirms new model by mid-2016, might be the Wraith Drophead Coupe

Article by Christian A., on August 5, 2014

[Update: According to the official press release, the new model will build on the success of Phantom, Ghost and Wraith and delivers effortless, open-top touring. This means that the new vehicle would be a convertible version based on the Wraith coupe. Although its name wasn’t confirmed, we expect the new vehicle to be called Wraith Drophead Coupe and use the same wheelbase as the coupe version.] 

Rolls-Royce has just confirmed that is developing a new model that will hit the dealerships by mid-2016. We believe that the manufacturer is talking about the rumored SUV as several sources said that the new vehicle will arrive by 2017. If true, the Rolls-Royce SUV will debut just in time to take on the Bentley SUV, which wants to be the fastest and most luxurious on the market.

A source who claims that he saw the first sketches said that the new Rolls-Royce SUV will look like a Mercedes-Benz GLK-plus-plus. Under the hood, we expect to see the big petrol engine, but a hybrid version could also be offered as Bentley already announced its plans for a plug-in hybrid version of its SUV, which will be powered by a 3.0-liter V6 petrol engine and an electric motor.

Speaking from the Home of Rolls-Royce at Goodwood, West Sussex, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars. We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership.”

Peter Schwarzenbauer, Chairman of Rolls-Royce Motor Cars, welcomed the announcement saying, “The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Car’s commitment to long-term sustainable growth.”

When the time came that Rolls-Royce Motor Cars has to update its Phantom family of models, the carmaker’s designers, engineers and craftspeople simply had to abide by the guiding words of co-founder Sir Henry Royce: “Take the best that exists and make it better.”

These historical words have to signify the vast improvements that the Phantom family made after their launch in 2012. These historical words still apply to all of the marque’s projects, starting from its design studios to its assembly line at the Goodwood.

However, those historical words were just half of what Sir Royce actually said. Sir Royce added, “…when it does not exist, design it.” Together, his words became the guiding star for the development of Rolls-Royce Wraith, as ever since this ultimate grand tourer came into existence, there was nothing like it in the Rolls-Royce portfolio or in the automotive industry.

Actually, Sir Royce’s words go deeper into the rich heritage of the carmaker. It is very well evident both in the pioneering spirit and vehicles that have come to define the company. Rolls-Royce went on to seek adventures not just on land, but also on the sea and air. Its heritage also includes three consecutive world speed records.

The company’s adventurous spirit was also apparent on its co-founder the Honourable Charles Rolls, whose seemingly insatiable thirst for adventure allowed him to gain success in motor racing, ballooning and aviation. For instance, He was the first man in a powered aircraft to cross the English Channel and return without stopping. This feat allowed him to earn the highest praise of King George V.

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