Rolls-Royce Motor Cars is planning to develop an SUV, confirming hints made by chief executive Torsten Mueller-Oetvoes earlier this year. The carmaker announced the plans through letters delivered by white-gloved chauffeurs in Phantoms in New York City. While the new vehicle is an SUV, Rolls-Royce won’t call it so and dubs it an “Everywhere Vehicle.”
It even has its own hashtag: #EffortlessEverywhere. With the announcement, Rolls-Royce would join a throng of luxury carmakers already offer SUVs like Porsche (Cayenne), Mercedes-Benz (G-Wagon), Land Rover (Range Rover), and Bentley (Bentayga).
This means that Ferrari remains the only major luxury carmaker without an SUV in its current or future lineup. While Rolls-Royce has yet to announce when it would launch the “Everywhere Vehicle,” it said it had decided to build a luxury off-roader after consulting its clients.
Main rival Bentley has announced that it had already received around 4,000 advanced orders for the Bentayga SUV that it will roll out next year.
Rolls-Royce has been known to build luxurious limousines, like the Phantom model that was launch in 2003. But it has been, albeit slowly, expanding its model range to include other vehicle types like the smaller Ghost II (late 2014), and the Wraith Coupe (2013).