Rolls-Royce expands its business in Japan due to high demand

Article by Christian A., on September 9, 2012

Due to the heightened interest in Japan for cars, Rolls-Royce Motor Cars will soon offer an increased retail space in Tokyo, upgrade its showroom in Yokohama, and have a new presence in Osaka. After visiting both Rolls-Royce Motor Cars Tokyo and Rolls-Royce Motor Cars Yokohama, Rolls-Royce Motor Cars Chief Executive Torsten Müller-Ötvös said that he is so pleased about the progress made in Japan.

While Müller-Ötvös was in Japan, he supervised the opening of a new, expanded showroom at Rolls-Royce Motor Cars Tokyo, which will be run by Cornes Motors Ltd at Shiba, Minato-ku Tokyo. Up to five Rolls-Royce cars can fit inside the new 318 sq/m facility, which got upgrades to meet the newest global standards of the company.

As a result, customers get a refined, private setting where they can commission their vehicles. Customers get a direct line to the designers and craftspeople at the Home of Rolls-Royce in Goodwood, England. It will also get a Bespoke lounge, with the latest wood, leather and paint examples. With this space, consumers get access to the wide range of personalization options for their vehicles.

Kenzo Watari, CEO Cornes Motors Ltd, said that Rolls-Royce Motor Cars Chief Executive Torsten Müller-Ötvös’ presence at the opening of this new facility is appreciated. Investing in this space stands for Cornes Motors Ltd’s confidence in the persistent success of this brand in Tokyo.

Aside from working to sustain the demand for Ghost and Ghost Extended Wheelbase, the Tokyo customers get highly-Bespoke, pinnacle Phantom family cars. So far, the automaker has received orders for the Phantom Series II.

When Rolls-Royce introduced the new Phantom ultra-luxury car on January 1, 2003, the luxury brand celebrated not only the launch of a new special vehicle, but also marked its rebirth in the modern times. Likewise, the introduction of the new Rolls-Royce Phantom marked the first time that the carmaker showed a luxury work of art.

Five years before Rolls-Royce launched the new Phantom, the brand became part of the BMW Group as a wholly owned subsidiary. Right at the bat, Rolls-Royce’s creative designers and smart engineers worked on this project to make sure a new flagship Rolls-Royce was on its way. At the same time, Rolls-Royce was busy building its new state-of-the-art production site on the Goodwood Estate in England. After five long years of planning and preparations, Rolls-Royce was ready to launch a new flagship model that bears high expectations from the start.

At the launch, the new Rolls-Royce Phantom quickly proved that it was worthy to bear the world-renowned Spirit of Ecstasy figurine. While representing the modern rebirth of the famous brand, the new Phantom features design cues that unmistakably mark it as a Rolls-Royce. From one end to another, every detail of the new Phantom – like its Pantheon grille and its long rear overhang – reveals a new car that exudes luxurious elegance and imposing road presence.

Rolls-Royce engineers made sure that the elegant and dynamic looks of the new Phantom isn’t just for show. Its agility and precision have been taken to another level. It boasts of a ride 'designed to lower the pulse,' indicating the new Rolls-Royce Phantom’s performance isn’t meant confuse its occupants, but rather make them feel assured and confident.

Topics: rolls-royce, japan

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