Rolls-Royce is finally joining the SUV market and is planning to offer the vehicle to the market at the end of 2018. The SUV – codenamed "Cullinan" after the world's largest diamond – will have a starting price of EUR275,000 and will be limited to just 2,000 examples, according to a report by Autobild.
Rolls-Royce chief executive Torsten Mueller-Oetvoes told Automotive News in an interview on Jan. 9 that the British ultra-luxury brand is mulling whether a SUV would be suitable into its lineup.
He was quoted as saying at the 2013 Frankfurt Auto Show that there was a market for SUVs from an ultraluxury segment. Ultra-luxury brands like Bentley are developing SUVs in order to capture affluent buyers in markets like China, Russia and the Middle East.
Bentley will roll out its own SUV in 2016. According to Autobild, the Rolls-Royce Cullinan would be powered by a 6.6-liter engine and would have a plug-in hybrid version.
Media reports in the United Kingdom have said that the Rolls-Royce SUV will be based on an aluminum and carbon fiber-architecture that will also underpin the next-generation Ghost sedan and BMW's planned 9-series flagship.