Rolls-Royce is finally joining the SUV market and is planning to offer the vehicle to the market at the end of 2018. The SUV – codenamed "Cullinan" after the world's largest diamond – will have a starting price of EUR275,000 and will be limited to just 2,000 examples, according to a report by Autobild.
Rolls-Royce chief executive Torsten Mueller-Oetvoes told Automotive News in an interview on Jan. 9 that the British ultra-luxury brand is mulling whether a SUV would be suitable into its lineup.
He was quoted as saying at the 2013 Frankfurt Auto Show that there was a market for SUVs from an ultraluxury segment. Ultra-luxury brands like Bentley are developing SUVs in order to capture affluent buyers in markets like China, Russia and the Middle East.
Bentley will roll out its own SUV in 2016. According to Autobild, the Rolls-Royce Cullinan would be powered by a 6.6-liter engine and would have a plug-in hybrid version.
Media reports in the United Kingdom have said that the Rolls-Royce SUV will be based on an aluminum and carbon fiber-architecture that will also underpin the next-generation Ghost sedan and BMW's planned 9-series flagship.
Since the Rolls-Royce Ghost was introduced in 2009, the British luxury vehicle has become the ultimate representation of entrepreneurial success around the world. The Ghost was heavily credited for leading the carmaker to four straight sales records, and even managed to receive acclamations from critical media and customer alike. It has attracted a new set of customers – a young generation of successful men and women – to the marquee.
Furthermore, the new Ghost is considered as a modern embodiment of Rolls-Royce luxury, as it gracefully combines contemporary modernity and effortless dynamism. Its owners are treated to a superb refined modern car featuring an interior that offers both calm and tranquility. Thus, the new Rolls-Royce Ghost essentially caters to the needs of its owners – as an exquisite and well-appointed business tool for the week days as well as engaging luxury car that effortlessly offers driving experience for leisure during the weekend.
During the design process for the new Ghost, Rolls-Royce designers were guided by a single defining principle – simplicity. The power of simplicity -- commanding that the driver or passenger pleasure should never be sidetracked by complication – played a major role in every design and engineering process.