The New Year begins with Rolls-Royce Motor Cars celebrating a decade of excellence. The Home of Rolls-Royce had its official opening on Jan. 1, 2003. It can be recalled that its first ever car was given to one very pleased customer at a minute past midnight. Back then, it was referred to as the ‘the last great adventure in automotive history’.
Initially, Rolls-Royce produced one car each day, increasing to three by the end of 2003. But now, it offers two model families (Phantom and Ghost) and six models. Furthermore, Rolls-Royce produces as many as 20 hand-built cars each day. Rolls-Royce achieved its second straight sales record in 2011 – the best result that it has had in its 107-year existence.
Customers, media and enthusiasts have welcomed the company’s portfolio in its first decade of business. Every model has been widely praised with its models being given numerous design and luxury awards.
Rolls-Royce has an expanding dealer network that offers the same distinctive and seamless customer ownership experience throughout the world, with the best customer service offered as standard.
Rolls-Royce Motor Cars revealed that the Rolls-Royce Ghost may be its most powerful model yet. The main reason is that compared to other models, it delivers power in a different way. Specifically, it does so in an indulging and elegant manner which has been described as lowering the pulse rather than increasing it. This philosophy of simplicity is experienced as well when driving the Ghost.
By being placed just under the surface, the different complex engineering technologies and software allows driving to be more enjoyable and easier but without being confusing or intruding. Compared to the previous models released by Rolls-Royce, the Ghost is the one that is the most focused on the driver. Being placed behind the wheel in a position that is clearly elevated, the driver gets the impression of authority.
Much more important however is that the driver gets a better view of the road. Rolls-Royce made sure that the fascia would be clear in addition to having a layout that is intuitive and a design that reveals space. The controls have been sculpted in a clean manner with the important functions being highlighted by chrome accents. Meanwhile, the instrument panel has that soft light which manages to glow against that all-too familiar steering wheel and its black rim.
The steering wheel itself utilizes a roller-ball control, which is ergonomic, and makes use of a number of violin keys. An interesting feature is that the display of the control center is hidden at the back of the veneered panel. Thus, it is only revealed if services are needed. The different functions are shown here like entertainment, communications, telephone, and navigation. They are then managed through the use of a central rotary controller.
On the sides and positioned on the front center console are the quick-access buttons. Further, the Ghost has the driver assistance technologies and systems which are known for how easy they are to operate and discretion.
These systems though are offered as an option. One example of this is the Comfort Entry which not only enables easy access but also automatically unlocks the doors once it determines that the key fob is 1.5 meters away and the hand of the driver touches the chrome handle. Once the driver gets inside, a voice control system helps the driver choose from the control systems menus without the need to access the central controller.