Frank Ludwig has joined Rolls-Royce Motor Cars as Director of Manufacturing, replacing Jörg Bause who will be taking up a senior position at BMW South Africa (Pty) Ltd. Ludwig was previously Director, Painted Body for BMW in Leipzig, Germany. He joined BMW in 2002 as General Manager, Manufacturing Body-in-White, at MINI in Oxford.
He was employed at a small premium car company in Germany before joining BMW. Rolls-Royce chief executive Torsten Müller-Ötvös, welcomed Ludwig to the carmaker and to his new role that involves leading its manufacturing team at Goodwood.
Müller-Ötvös remarked that with Ludwig’s extensive experience, he is confident that he is “ideally suited to further develop on the impressive results” achieved by Bause in the past three years.
Ludwig’s entry into Rolls-Royce was a very good timing as the carmaker is currently in the pre-production phase of the new Wraith model that was unveiled at the Geneva Motor Show in March. Rolls-Royce will start delivering the first Wraiths to customers in the last quarter of 2013.
Every time Rolls-Royce Motor Cars updates its Phantom family of models, its designers, engineers and craftspeople always remember what company co-founder Sir Henry Royce has told them to do: Make the current best even better, and when the best doesn’t exist, design it.
These words from Sir Royce were the guiding principle in the development of Rolls-Royce Wraith. Of course, there was nothing like the Wraith in Rolls-Royce’s portfolio and even in the automotive world. Of course, designing the best when it doesn’t exist is something that Rolls-Royce has been doing throughout its history.
After all, Rolls-Royce has always been able to surprise the automotive industry with its pioneering and company-defining vehicles. It is through its adventures not just on the land but also on the sea and air that allowed Rolls-Royce to post three world speed records in a row.
In fact, the Rolls-Royce co-founder was a man of adventure who managed to achieve several feats in motor racing, aviation and ballooning. For instance, he was the first man to cross the English Channel in an aircraft and return without having to stop – a feat that allowed him to the highest praise of King George V.