Rolls-Royce names Leon Li as Regional Director for Mainland China

Article by Christian A., on July 21, 2014

Rolls-Royce Motor Cars has named Leon Li as Regional Director for Mainland China, replacing Henrik Wilhelmsmeyer. Wilhelmsmeyer is set to take on a new role within the MINI brand at the BMW Group. Li joined BMW Group China in 2007 and has led several sales region in the country. Li is currently sitting as Head of North Region.

Before moving to BMW Group China, Li was at Lexus China and two market research companies. Rolls-Royce Sales and Marketing Director, Fintan Knight, welcome Li to the carmaker, saying that his considerable experience and understanding of the market in China will be essential in the carmaker’s further development of its business in the country.

Rolls-Royce Motor Cars chief executive Torsten Müller-Ötvös thanked Wilhelmsmeyer for his “valuable contribution” to the carmaker’s business in China in the past two years.

Li’s new role as Regional Director for Mainland China will be effective September 1, 2014. He will hold office at the Rolls-Royce Motor Cars regional office in Beijing.

Topics: rolls-royce, china

If you liked the article, share on:

Comments

Recommended

Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as...
by - September 23, 2017
BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
BMW’s pure M and M-performance are currently being offered with six- and eight-cylinder turbocharged engines. But while German premium rival Mercedes-Benz offers – through its AMG division – a line...
by - September 22, 2017
In a recent report by Automotive News, we learned that FCA is no longer pursuing its original plans in using Alfa Romeo’s Giorgio architecture on both the Dodge Charger and...
by - September 22, 2017
Volvo Cars is proving that it is serious in its intention to grab a good piece of the global market for premium sports utility vehicles. While its XC60 and the...
by - September 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries