Rolls-Royce names Leon Li as Regional Director for Mainland China

Article by Christian A., on July 21, 2014

Rolls-Royce Motor Cars has named Leon Li as Regional Director for Mainland China, replacing Henrik Wilhelmsmeyer. Wilhelmsmeyer is set to take on a new role within the MINI brand at the BMW Group. Li joined BMW Group China in 2007 and has led several sales region in the country. Li is currently sitting as Head of North Region.

Before moving to BMW Group China, Li was at Lexus China and two market research companies. Rolls-Royce Sales and Marketing Director, Fintan Knight, welcome Li to the carmaker, saying that his considerable experience and understanding of the market in China will be essential in the carmaker’s further development of its business in the country.

Rolls-Royce Motor Cars chief executive Torsten Müller-Ötvös thanked Wilhelmsmeyer for his “valuable contribution” to the carmaker’s business in China in the past two years.

Li’s new role as Regional Director for Mainland China will be effective September 1, 2014. He will hold office at the Rolls-Royce Motor Cars regional office in Beijing.

Rolls-Royce Motor Cars took the wraps off the Ghost Series II for the global public at the 2014 Geneva Motor Show. The Ghost Series II presents a subtle update on the exterior looks of the iconic car, delivering the latest technological advances to Rolls-Royce’s ever growing base of successful customers that include wealthy business people and stewards of their own industries. This consolidates the position of the Rolls-Royce Ghost as the keystone of the marque’s success while being the most admired car in the EUR200,000+ class.

Rolls-Royce first launched the Ghost in 2009, and since then, the car has ultimately become a symbol of success among entrepreneurs around the world. The Ghost even managed to gain praises from both customers and media alike and was credited for pushing Rolls-Royce into four consecutive sales records. The Ghost managed to charm and attract a new, younger generation of highly successful people to become Rolls-Royce vehicle owners.

Representing an elegant balance between modern luxury and effortless dynamism, the Ghost is a comprehensive embodiment of Rolls-Royce luxury. It is a superbly refined contemporary car with an exterior that exudes luxury as well as an interior that offers calmness and serenity in a usually frenzied world of business.

Essentially, the Rolls-Royce Ghost was created to cater to the needs of its owner. During the usual business days, the Ghost serves as a delicately appointed business tool, while at the weekend, the car offers an engaging and effortless leisurely drive.

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Topics: rolls-royce, china

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