Rolls-Royce Motor Cars has named Leon Li as Regional Director for Mainland China, replacing Henrik Wilhelmsmeyer. Wilhelmsmeyer is set to take on a new role within the MINI brand at the BMW Group. Li joined BMW Group China in 2007 and has led several sales region in the country. Li is currently sitting as Head of North Region.
Before moving to BMW Group China, Li was at Lexus China and two market research companies. Rolls-Royce Sales and Marketing Director, Fintan Knight, welcome Li to the carmaker, saying that his considerable experience and understanding of the market in China will be essential in the carmaker’s further development of its business in the country.
Rolls-Royce Motor Cars chief executive Torsten Müller-Ötvös thanked Wilhelmsmeyer for his “valuable contribution” to the carmaker’s business in China in the past two years.
Li’s new role as Regional Director for Mainland China will be effective September 1, 2014. He will hold office at the Rolls-Royce Motor Cars regional office in Beijing.