Rolls-Royce recently opened its largest showroom ever in the United Arab Emirates in Abu Dhabi’s Umm Al Nar area. Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars presided over the opening of the new ultra-modern facility.
The showroom has enough room for exhibiting five Rolls-Royce cars, with an area of 900 square metres. It also has a coffee lounge and concierge where customers can go through trim and colour samples. Additionally, the showroom has a direct pathway leading to their new service centre.
According to Torsten Müller-Ötvös, the opening of this new Abu Dhabi showroom is actually one of a new series of bigger exclusive Rolls-Royce exhibition facilities in key areas of the Gulf region that have been opening through the last 18 months.
He said that the opening of these facilities signify Rolls-Royce’s confidence level for the Middle East which continues to be a vital geographical area for their top-market luxury cars. He mentioned that in the previous year, “the region contributed over 15 percent of our global sales,” adding that “Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth."
The new showroom’s opening ceremony also featured the presentation of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. This classic belongs to an exclusive collection of 100 special custom-made Rolls-Royce Phantom models that were assembled for the Centenary of the Spirit of Ecstasy which is the 100th year from the time the Rolls-Royce bonnet figuring was first put on their cars.
The elegant classic cars of the collection all feature custom details like the illustrated figurine illuminated from below, the special double-R white-on-black badge and the coach lines with a Spirit of Ecstasy design. Luxury car collectors from all over the region and the entire world have all expressed their enthusiasm for these gorgeous cars.
Headquartered in Goodwood, United Kingdom, Rolls-Royce Motor Cars Limited is a luxury auto maker that is a now wholly owned subsidiary of the BMW Group. The Rolls-Royce brand has its origins from a car making business founded in 1904 by the partnership between Charles Rolls and Henry Royce. The partners formed Rolls-Royce Limited on March 15, 1906.
In February 1971, Rolls-Royce Limited voluntarily entered receivership due to its severe financial issues. Rolls-Royce (1971) Limited was incorporated in April 1971 to acquire the business and assets of the four divisions of Rolls-Royce Limited dealing with gas turbine engines. The new company was able to use various Rolls-Royce trademarks.
Rolls-Royce (1971) Limited was later renamed as Rolls-Royce Limited in 1977 and Rolls-Royce Plc in 1986. Rolls-Royce Motors came to life when the Rolls-Royce automotive business was de-merged from Rolls-Royce (1971) Limited. Rolls-Royce Motors was acquired by Vickers in 1980 and by Volkswagen in 1998.
After a complex issue, negotiations with between Volkswagen and BMW, the carmakers arrived at a viable solution. VW would still use the Rolls-Royce name and logo until the end of 2002. BMW’s Rolls-Royce Motor Cars Limited became the exclusive manufacturer of Rolls-Royce branded cars on January 1, 2003.