To complete Rolls-Royce’s model range, it will need just one or two more Ghost offshoots, according to CEO Torsten Müller-Ötvös. But he clarified that it’s unlikely that it will produce any extremely expensive specials that will rival the limited edition Ferrari Enzo’s styling.
The reasons it gave are that it may not meet the high standards of the current cars and that its existing bespoke business already provides the flexibility they require.
In an Autocar interview, Müller-Ötvös said that Rolls would never “chase volume” but that it expects to post an improvement to the record sales in 2011 of 3538 units with a figure nearer to 4000. Its deliveries last year increased by 31%, boosted by the high Ghost sales, says Autocar. It surpassed the older sales record set by the Silver Shadow II in 1978 of 3347 units.
Müller-Ötvös said that the demand for new cars remains strongest in the Chinese market. The deliveries in this country surpass those for a recovering U.S. market.
The proposed models that are based on the Ghost would likely be added to the top-performing Ghost-based coupé, which is believed to have a unique name.
It will debut at the Geneva motor show next March. The car’s power got a boost to about 600bhp. It is built on a shorter wheelbase and is equipped with a lowered, sports-oriented suspension.
During the 2006 Paris Motor Show, Rolls-Royce Motor Cars revealed that it had started working on a new model series with the expectation that production, and then sales, of the new model would occur by the turn of the decade. Two additional facts were revealed with the first being that the size would be smaller when compared to a Rolls-Royce Phantom saloon.
Second was that the price would be in the range of €200,000 and €300,000 (before tax). Not surprisingly, enthusiasts started at once to discuss what the style and the specification would be.
Codenamed as the RR4, the new car was rarely seen. However, when the spring of 2008 came in, the brand revealed the first official sketches of this model. While not as traditional when compared to prior models, the style was undoubtedly a Rolls-Royce. When the sketches were first released, Chief Designer Ian Cameron shared that the RR4 was to have a more informal presence when compared to the Phantom models, which mainly highlighted driving.
This is why the dimensions are a bit smaller, he added, but the proportions are both purposeful and powerful. No matter how you look at it, he continued that it is a true Rolls-Royce. As time passed, more and more people started to get sightings on the road. By the time the 2009 Geneva Motor Show came in, the brand officially presented the Rolls-Royce 200EX, considered as an experimental forerunner to the Ghost.
It was well-received and while it did have many of the signature design cues Rolls-Royce was known for, it was packaged in a more compelling manner. The statement of intent was more than clear. Ultimately it was disclosed that while working on the new model, the design team was to have a more contemporary version of the Rolls-Royce that would display dynamism but continue to have that luxurious tradition.
Serving as inspiration were modern architecture, furniture, and even yachts. The team also knew that they wanted to capture the essence of the 1930s, which was centered on adventure.