Rolls-Royce sales rise by 2 percent in 2013 to 3,630 cars

Article by Christian A., on January 10, 2014

Rolls-Royce Motor Cars logged a 2-percent growth in 2013 to 3,630 cars on its way to post its fourth straight annual sales record. The carmaker posted strong sales in the Middle East with a 17-percent surge and in China with an 11-percent rise. BMW Group's ultraluxury brand is boosted in the final weeks of 2013 by the launch of the Wraith Coupe.

The Wraith is "sold out until June," chief executive Torsten Mueller-Oetvoes told Bloomberg Television in an interview. "The car brought us lots of customers we have never seen before," including younger buyers. After purchasing Rolls- Royce in 1998, BMW overhauled its product offering and transferred its base from Crewe, England, to a new site in Goodwood.

Rolls-Royce current offerings include the Wraith, the Phantom, and the Ghost. Mueller-Oetvoes said that Rolls-Royce is considering whether to develop a sports utility vehicle. 

“I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

“This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth.”

When purely looking at presence, the Wraith is obviously fashioned from the same luxury material as current Phantom and Ghost ranges. But it shows signs that can be found throughout generations past; flawless poise with accented rear overhangs, sophisticated coach doors, and, not least, the Spirit of Ecstasy beautifying the grille.

But this model is very different from those models from the previous century, and it stands out among today’s Rolls-Royce models. A broader rear track, longer hood, steeped greenhouse, and deep recessed pantheon grille combine to present a genuinely focused automobile, a Rolls-Royce that has a uniquely distinct character.

The ultimate gentleman's gran turismo, the Wraith presents itself as a modern tribute to the generation of effortlessly roomy coupés and grand tourers. This was a time where explorers and adventurers became legendary and their masterful machines became desired objects.

Powerful expression

The classically designed pantheon grille has evolved further with the Wraith. The touches here include a more practically shaped air intake, much like that of a jet’s turbine, creating a higher illustration of the vehicle's dynamic possibilities. The grille is sunk in further by 45mm when compared to the Rolls-Royce Ghost. The surroundings have also been elongated by 40mm, and the bumper’s design incorporates the number plate that itself is surrounded with an intense lower air dam.

Set back and completed in black, the bottom valance mesh creates complexity to resonate that of the grille. Chromed blades fix the vehicle, perfecting lateral lines that increase the feeling of streaming around the outside.

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Topics: rolls-royce, sales



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