Rolls-Royce Motor Cars posted a 33-percent surge in global sales in the first half of 2014, a new record for the first six-month period. The carmaker posted sales growth in all regions, with its operations in Europe jumping over 60 per cent.
Its sales operations in the Asia Pacific and the Middle East climbed by almost 40 percent and by over 30 percent, respectively. Rolls-Royce also posted double-digit gains in the United States and China.
The carmaker doubled its sales in Germany. Rolls-Royce posted strong demand for Wraith, the recently disclosed Ghost Series II and the Phantom family of cars across the world. The carmaker also posted record bespoke production levels across its lineup.
Torsten Müller-Ötvös, chief executive for Rolls-Royce Motor Cars, remarked that the half-year result demonstrates the continued confidence its customers have in the carmaker and its products. He also remarked that the new Rolls-Royce Wraith has been a “stunning success,” setting new modern style and technology leadership benchmarks.
He said that the Wraith complements the “pinnacle performance “of the Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II. He quipped that Rolls-Royce Motor is on target for another record year in 2014.
For the first half of 2014, Rolls-Royce managed to retain its dominance of the super-luxury market, leading the segment for cars priced above EUR200,000 net.
When Rolls-Royce decided to improve the Phantom family of vehicles, the company co-founder Sir Henry Royce expressed some words to serve as inspiration for the design, engineering, and artisan teams to achieve: Take the best features and make it even better.
This historic call to action represents the considerable enhancements made to the brand’s iconic vehicles for its launch in 2012 and still resonates strongly from the design workshops to the meeting hall at the Goodwood, Rolls-Royce’s home, today.
However, there is more to this famous Roll-Royce sentiment. The company set out to not only make something in existence better, but also, when needing something that doesn’t exist, create it.
Rolls-Royce’s development of the Wraith was fully informed by those words – there was nothing like it before for Rolls-Royce, or for the whole of automotive world.
The concept of designing and creating what is desired into being pervades Rolls-Royce’s heritage. This is apparent in the inventive atmosphere, as well as vehicles, that characterise the company in the beginning of the 20th century. This encompasses its adventures on land, sea, and in the air, that gave Rolls-Royce three world speed records in a row.
And then there is the company's founding father, the Honourable Charles Rolls, whose thirst for adventure propelled him to succeed in automotive racing, aviation, and ballooning. He was the first person ever to cross the English Channel and return non-stop in a motorised aircraft, earning him the highest acclaim from King George V for the achievement.