Rolls-Royce sees flats sales growth in China this year

Article by Anita Panait, on July 28, 2013

Rolls-Royce is expecting its sales growth in China to slow down this year as luxury sales in the country gets affected by a cooling economy as well as by austerity measures pushed by the new administration government. Paul Harris, Asia-Pacific regional director for the brand, remarked to Bloomberg there will be little change in the carmaker’s sales in China in 2013.

Rolls-Royce grew 16 percent to 998 vehicles in 2012, according to research firm LMC Automotive. The cooling economy and moves by the new administration to curb spending by government officials have affected demand for major luxury items like premium cars.

The China Daily, citing an official at the top economic planning agency, reported in May that more high-end goods like luxury cars and yachts may be taxed as part of reform plans for 2013.

At an event to introduce the Wraith sports coupe, Harris said that slowing growth in China is "caused by a whole range of things, including rumors about luxury taxation that doesn't seem to have transpired."

He remarked that the government rumored the luxury taxation, but it appears that it has backed off. He, however, said “we never know,” reasoning that things change rapidly in China. Harris disclosed that China accounted for around 35 to 40 percent of the 3,575 cars Rolls-Royce sold around the world in 2012.

He said that China would account for a smaller percentage of global sales this year. Harris remarked that Rolls-Royce is still pursuing plans to increase the number of dealerships in Chona to 20. According to the carmaker’s data, its Beijing and Shanghai dealerships are the best- and third-best performers.

Rolls-Royce Ghost has been getting rave reviews from critics and car aficionados alike and is getting quite the reputation as the most powerful car Rolls-Royce Motors Cars has ever built. Its powerful delivery comes differently from its predecessors. Rolls-Royce Ghost comes in a graceful, indulging way that some have discussed as being designed to lower the pulse.

The concept of simplicity continues to the act of driving the Rolls-Royce Ghost. The host of composite engineering software and technologies beneath the surface helps make driving effortless and more comfortable.

Rolls-Royce Ghost is more driver-oriented than any of its predecessors. The driver sits in a position of authority which is slightly elevated behind the wheel. This makes road visibility much better. The fascia remains intentionally clear; it is extensive in design and has an instinctive layout. The controls have been designed aptly, with the more significant buttons highlighted by accents of chrome. The soft light of the instrument panel glimmers through the accustomed black-rimmed steering wheel, which in turn employs a number of violin keys including a user-friendly roller-ball control.

The control center display is hidden behind a covered panel and all features such as sat-nav (satellite navigation), telephone, communication and entertainment functions are shown here and run by a central rotary controller, situated by quick-access buttons on the front center console.

The voluntary driver assistance systems and technologies in Rolls-Royce Ghost are lauded for their ease of functionality. As the driver inches toward the car, a discretionary Comfort Entry provides for easy access, unlocking the doors when the key fob is 1.5 meters near it and the chromed handle is clenched.

Topics: rolls-royce, china

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