Rolls-Royce has no plans to create a new SUV smaller than the Cullinan

Article by Christian A., on July 6, 2018

Rolls-Royce is experiencing overwhelming sales success with its first sports utility vehicle, the Rolls-Royce Cullinan. In fact, the ultra-luxurious SUV is surpassing the carmaker’s sales expectations. At this point, some people are already expecting the brand to release a smaller version of the Cullinan. But to their dismay, Rolls-Royce has already shut down the possibility of creating a smaller SUV that would complement the Cullinan.

Rolls-Royce chief executive Torsten Muller-Otvos told AutoCar in an interview that the carmaker has already completed its model lineup when it launched the new Cullinan SUV. The ultra-luxurious utility is the fifth and latest model of the carmaker, joining the Phantom, Ghost, Wraith and Dawn in Rolls-Royce lineup. The remarkable success of the Cullinan is bringing smiles to the top management at Rolls-Royce. According to Muller-Otvos said early sales of the Cullinan have exceeded expectations, calling customer reaction to the luxury SUV as brilliant.

Nonetheless, the British carmaker isn't keen to add a new model, especially a smaller SUV, into its current lineup. Muller-Otvos remarked that Rolls-Royce is already pleased with its lineup, noting that there is no demand for a new SUV model among the brand’s ‘ultra-luxury’ buyers. He said that Rolls-Royce strategy is to maintain its high-end price position -- not moving the brand into lower-price segments just for the sake of getting higher sales.

However, Rolls-Royce’s top honcho noted that while there are no current plans to expand the brand’s lineup, it intends to go with the flow.

For now, the Rolls-Royce Cullinan is enjoying success in the ultra-luxury SUV stegment. But should Aston Martin’s newly resurrected Lagonda brand makes true of its promise to offer a new ultra-luxury SUV in 2021 as part of it relaunch, the Cullinan would have a new rival. In fact, Aston Martin has already previewed the SUV in a concept sketch. But as for Muller-Otvos, he isn't fazed, noting that the new Lagonda SUV is a sketch so far, while the Cullinan is real.

Considered as the Rolls-Royce of SUVs, the Cullinan is create to appeal to rich customers are looking for a potent, very luxurious, and practical SUV. It is targeted towards a younger generation of successful people positioned in the middle of the so-called experience economy. While the Cullinan is called as an SUV, Rolls-Royce actually describes it as an all-terrain high-bodied car.

Powering the Cullinan is a 6.75-liter biturbo V12 engine that delivers 563 hp (420 kW) of max output and 627 lb.-ft. (850 Nm) of peak torque at 1,600 rpm. With power distributed to all four wheels through the all-wheel drive system and all-wheel steering system, the Cullinan boasts of an electronically limited top speed of 155 mph (250 km/h).

If you liked the article, share on:

Comments

Recommended

A classic Porsche evolved and optimized by modern engineering techniques and technologies – this is the Singer DLS Porsche 911. Taking part at the highly prestigious 2018 Goodwood Festival of...
by - July 18, 2018
Noble Automotive has been building the Noble M600 supercar since 2010. Featured in Top Gear, the M600 is currently Noble’s only model in production. That may change in the near...
by - July 18, 2018
Lanzante Motosport is taking advantage of the 2018 Goodwood Festival of Speed to showcase its latest conversion project – the McLaren P1 GT By Lanzante. Allegedly commissioned by a rich...
by - July 17, 2018
Aston Martin Cygnet was best known as the rebadged version of the Toyota iQ city car. Initially sold in the United Kingdom, the Cygnet was considered a failure in terms...
by - July 17, 2018
The Audi R8 isn't your ordinary car. Bred with motorsport DNA, the R8 is a supercar that promises to fulfill the performance cravings of many. Now, Audi is introducing the...
by - July 16, 2018