Rolls-Royce Motor Cars has unveiled at the Beijing Motor Show its new Pinnacle Travel Phantom, which has been conceived both to celebrate the Chinese love for travel and the success of the carmaker’s Bespoke program in the country. China was regarded as the largest outbound travel market in 2013, spending an estimated $125 billion on travel, according to the World Tourism Barometer published by the United Nations World Tourism Organisation.
To cater to this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers opulent color scheme, lavish materials and superb hand-crafted inlays. The Pinnacle Travel Phantom features a two-tone exterior color scheme of Madeira Red-Silver Sand, hinting what a traveller can expect inside the luxurious cabin.
The Rolls-Royce Pinnacle Travel Phantom is also available in Infinity Black-Silver Haze or Melanite- Palladium color schemes. color scheme is continued through the cabin, which features Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards. The interior of the Rolls-Royce Pinnacle Travel Phantomalso features specifically developed Morello Red lambs wool floor mats.
A further motif in Smoke Grey thread is stitched into the seat flutes and into individual fabric cushions that provide more comfort for both rear travellers. The main piece of attraction is what could be considered the most complex and most intricate marquetry ever seen inside a Rolls-Royce.
The carmaker employed methods similar to the ones used by fine furniture makers, combining cutting-edge technology with traditional craftsmanship. For instance, Rolls-Royce laser-cuts individual pieces of wood veneer to ensure precision. The sections are thoroughly assembled by a craftsperson to ensure that the resulting work express the vision of the Bespoke design team.
Ian Cameron, Rolls-Royce Motor Cars Director of Design, compared the design of the Phantom to a piece of popular, classical music. This is because its design could have different interpretations over time, but still maintains its essential melody. Furthermore, the Rolls-Royce Phantom never fails to delight an audience like a piece of inspirational music. It comes with a number of familiar melodies, which are essentially classic design cues passed from previous models, as resurrected by talented craftspeople at the Home of Rolls-Royce in Goodwood.
One of the familiar themes found in the new Phantom revolves around the renowned Spirit of Ecstasy that is elegantly mounted on the Pantheon grille. This is complemented on the sides by the familiar long rear over-hang and the classic two-to-one wheel-to-body height ratio. Furthermore, the latest iteration of the Phantom comes with a thin-rimmed steering-wheel that are reminiscent of those on the Phantom II and III. Other familiar themes come in the form of bulls-eye air vents and organ-stop plungers.
While laden with styling themes from the past, the newest Phantom comes with a number of design cues of the present that also captivates the eyes of customers. These modern design cues include the interlocked double-R Rolls-Royce monogram in the hubcaps, which interestingly, remain upright at all times even while the wheels are rolling. Likewise, the new Phantom features coach doors with soft close function as well as Teflon-coated umbrellas offering protection to occupants exiting the vehicle.