Rolls-Royce unveils the new Ghost Majestic Horse

Article by Christian A., on November 15, 2013

The Majestic Horse Collection from Rolls-Royce Motor Cars has made its debut. This collection is timed with the celebration in 2014 of the Year of the Horse of the Chinese Zodiac. It is composed of a limited number of Bespoke Rolls-Royce Ghosts that were inspired by the classical interpretations of the horse in traditional Chinese art.

To design these cars, Rolls-Royce did a contemporary re-imagining of the traditional Chinese representation of the horse. It uses hand-crafted marquetry for the dash-board while embroidery was used for the headrest and cushions.

Its exterior received a delicate finish with the application of a horse motif to the twin coachlines. An ‘element’ is celebrated together with an animal according to Chinese cultures.

Next year marks the first time in more than half a century for the element ‘wood’ and the horse to be celebrated in the same year.

Gavin Hartley, Bespoke Design Manager, said that this team is prepared to execute requests from around the world to build motor cars that celebrate cultural stories and occasions. He also highlighted his team’s “mastery of wood” in the creation of the Majestic Horse Ghost.

Rolls-Royce has recently experienced a period of outstanding growth in the demand for Bespoke personalisation in Asia. The automaker reported a 103% increase in commissions from China year-on-year while there was a 69% rise in requests from the wider Asia-Pacific region.

Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars, said that customers in the Asia-Pacific region are” increasingly embracing the unparalleled scope for personalisation” of its bespoke service products.

He added that this limited edition is a perfect combination of Chinese artistic tradition with the very best in contemporary British automotive design.

Many customers appreciate the opportunity to travel to Goodwood, England to consult with Rolls-Royce’s designers and see for themselves the practices that boost Rolls-Royce Motor Cars’ impeccable reputation in the super-luxury segment. The limited Majestic Horse Edition Ghost will start deliveries very soon.

The Rolls-Royce Ghost is Rolls-Royce Motor Cars’ most powerful car yet. However, compared with the other cars, power for the Ghost is supplied in a very different way. For one, it comes in an elegant and cosseting way that, according to some, is meant to lower the pulse instead of raising it.

Moreover, the principle of simplicity also applies to the very act of driving the Ghost. Beneath the car’s surface lies a host of complex technologies and engineering software that are intended to make driving a lot easier and more enjoyable.

Compared to its other Rolls-Royce siblings, the Ghost is more driver-focused. The driver’s seat is placed in a slightly elevated manner behind the wheel, thus giving the driver the position of authority and giving him or her a better view of the road ahead. What’s more, the car’s fascia has been kept clear, and it is spacious in its design, with an intuitive layout. Its controls are also neatly sculpted, with chrome accents emphasizing the more important functions. Meanwhile, the instrument panel’s soft light glows through the black-rimmed steering wheel, which employs a few violin keys and an ergonomic roller-ball control.

Furthermore, the Ghost’s control center display is hidden behind a veneered panel when not in use. This is where the satellite navigation, the communication and entertainment functions, the telephone, and other such features are displayed and managed through a central rotary controller. This rotary roller on the front center console is bordered by quick-access buttons.

Press Release

Rolls-Royce Ghost Majestic Horse

Rolls-Royce Motor Cars is delighted to announce the debut of the Majestic Horse Collection – a limited number of Bespoke Rolls-Royce Ghosts that take inspiration from classical interpretations of the horse in traditional Chinese art. The cars present a contemporary re-imagining of the traditional Chinese representation of the horse in beautifully hand-crafted marquetry to the dash-board and embroidery to the headrest and cushions. The exterior is exquisitely finished with horse motif, hand-applied to the twin coachlines.

The collection also times with the Chinese Zodiac, Year of the Horse, being celebrated in 2014.

The convergence of two key themes of this highly auspicious year can be seen in the dashboard’s hand-crafted marquetry. In traditional Chinese cultures, an ‘element’ is celebrated in conjunction with an animal. For the first time in over half a century, the element ‘wood’ and the horse are marked in the same year.

“Customers from around the world choose to commission motor cars that celebrate cultural stories and occasions. It is testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed,” said Gavin Hartley, Bespoke Design Manager. “It is most satisfying to celebrate both this highly auspicious year in Chinese culture and our craftspeoples’ mastery of wood.”

The creation of the Majestic Horse Ghost follows a period of exceptional growth in demand for Bespoke personalisation in Asia - commissions from China are up 103% year-on-year, whilst an increase of 69% has been observed in the wider Asia-Pacific region. “Asia Pacific customers are increasingly embracing the unparalleled scope for personalisation our Bespoke service offers.” said Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars.

“This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super-luxury good.”

Deliveries to customers of the limited Majestic Horse Edition Ghost are expected to commence from second quarter of 2014.

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