Rolls-Royce Wraith makes its UK debut in Harrods window

Article by Christian A., on May 1, 2013

Wraith, which is Rolls-Royce Motor Cars’ latest model and regarded as its most powerful and dynamic model ever, has recently made its debut in the UK. It will be seen for one week at the window display of luxury department store Harrods in Knightsbridge, London. Present at the launch last March in Geneva was Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars.

He said that Wraith offers the sense of adventure and speed that motivated its founding forefather. Like other Rolls-Royce, the Wraith provides luxury, refinement and quality. It is for this reason that Rolls-Royce chose Harrods, also a foremost older of these traits, for the UK debut of the Wraith.

According to Harrods Media Sales Director, Guy Cheston, Harrods is ‘delighted’ to host the most eagerly awaited car to be released in 2013. He added that the Rolls-Royce Wraith, with its outstanding luxury, style and innovation, is sure to attract its global clientele.

The Wraith being display uses Midnight Sapphire paintwork and has an upper two-tone in Cassiopeia Silver, emphasizing Wraith’s fastback profile.

Its interior uses an Arctic White and Navy Blue leather scheme, with entwined RRs embroidered in the headrests in Navy. This model will also exclusively feature the stunning new Canadel Panelling in Santos Palisander. In addition, the interior features a starlight headliner, lighting up hundreds of individual ‘stars’ in the roof lining.

The Rolls-Royce Wraith was designed to showcase an elegant simplicity which offers the promise of dynamism and displays poise. Simply, it gives the feel that when commanded by the driver, the vehicle prepares to move with a purpose. The new Wraith will bring with it the most intelligent drive train to be ever fitted inside the Rolls-Royce.

It even has a number of cutting-edge technologies like the SAT or Satellite Aided Transmission. What the SAT does is to use GPS data and then process it in order to determine what the next move of the driver is and then immediately choose the right gear needed. Because of this, any unneeded gear changes are prevented. It also enhances the already well-known waftability quality of the brand.

Further, it guarantees that the new Wraith will be able to keep its promise of dynamism. For those still unclear, a good example would be in going through a sweeping bend. Through this system, the optimum gear has already been selected allowing for effortless acceleration. Talking about the exterior design, it is all about beauty and grace.

The use of swept lines gives a clear signal as to this fastback’s purposeful character, which ultimately gives a clue at the noir. This is the same style that was seen in the automotive design of the 1930s. While the exterior styling does have drama to it, this is complemented by the performance. The combination of the wider rear track and shorter wheelbase give expression to the already dynamic appearance of the Wraith.

Powering this model is the twin-turbo V12 engine which is capable of 624 bhp (465 kW) and which can propel the Wraith from 0 to 60 mph within 4.4 seconds. Starting from a standstill to 62 mph, it takes the Wraith 4.6 seconds. The Wraith however is not a GT bruiser, given that each portion shows that it is truly a Rolls-Royce, one that is luxurious and refined. This is a model where the canvas on which it is drawn has the same significance as experiencing the joys of a journey or the sense of arrival.

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