Rugby Football Union appoints BMW UK as Official Vehicle Partner

Article by Christian A., on April 12, 2012

The Rugby Football Union (RFU) has entered into a new four-year alliance with BMW Group UK as the Official Vehicle Partner beginning September 2012. The Group will invest in various elite game levels through an incorporated partnership to be the Official Vehicle Partner of England Rugby, front of shirt sponsors of the England Under-16, Under-18 and Under-20 squads as well as title sponsors of England's elite age grade development program. 

The partnership saw the automaker shell out a considerable investment in the continued development of the new-generation English players.

On another note, the Group will also engage supporters of the rugby sport and customers of MINI and BMW through the digital channels of RFU and at Twickenham Stadium on international match days. RFU Chief Commercial Officer Sophie Goldschmidt commented that they are "really looking forward" to working with a company famous both for the excellence of its automobiles and for providing support for the development of athletes.

 Managing Director Tim Abbott at BMW Group UK stated that the new partnership is "an excellent result" for BMW, RFU, the automaker's dealers, customers as well as rugby athletes and fans. He further said that the game is "a perfect brand fit" for them. The alliance comes as a "natural extension of the work" that the automaker has already made to support some of the leading sports stars in the United Kingdom, Abbott added.

Topics: bmw

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries