Saab dealers rushing to reinvent themselves

Article by Christian A., on February 16, 2012

The 900 dealerships of Saab throughout the world are working to reinvent themselves as they’re forced to do so due to the automaker’s bankruptcy. Tom Backes, the general manager at Guilford Saab in Conn., is thinking about trading in his Saab wagons and sedans and getting a car from Maserati, the luxury brand that Fiat SpA owns.

Fiat is concentrating on the expansion of its dealer network in the U.S. Backes said that he went to Mitsubishi as well as several other brands. Some would say that they’re not expanding while others want to take the time to study it, explaining that it’s a “slow process."

In the last couple of years, around 200 Saab dealers around the globe have quit while the remaining ones are searching for new partners so that they could still operate.

The dealers’ move to its rivals makes it more difficult for anyone interested to revive the brand. Garel Rhys, president of the University of Cardiff's automotive industry research center, said that these dealerships would most likely have a “loyal clientele who might switch brands.”

It’s likely that these are the dealerships that are strategically located and are well-established and so Rhys feels “optimistic” about these dealerships. As an example, Rhys said that British carmaker MG Rover was subjected to a liquidation in 2005 but majority of its dealers were able to add brands and flourish.

Because of the uncertainty in Saab’s future, automakers such as Volkswagen AG's Seat and Mitsubishi Motors Corp. were able to get the experienced dealers and their loyal clientele. Ake Lundberg, head of Seat in Sweden, said that they’re “absolutely interested” in meeting with Saab dealers. Seat, which is VW's unit in Spain, seeks to increase the number of its sales outlets in Sweden, from 28 to 50 outlets. [source: Autonews]

Topics: saab, dealer

If you liked the article, share on:

Comments

Recommended

Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
It has been six years since Lexus introduced the current generation of the CT 200h hybrid. For the 2018 model year, the current CT 200h lives through with some minor...
by - August 15, 2017
What happens when an auto company finds that a certain offering is not selling enough to make a good business case? Continuing to build and sell such vehicle would only...
by - August 14, 2017
It looks like that Audi is in the final stages of finalizing its new Audi Q8 sports utility vehicle. While the German premium carmaker has yet to reveal the looks...
by - August 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries