Saab’s chairman Victor Muller has set a goal for US buyers to account for half of the sales of its new 9-4X crossover. He added that starting 2012, the company targets global sales of 15,000 to 20,000 vehicles each year. Muller described this model to be a “very important car” as it is the extender of its product portfolio.
He said that what this means is that the company is capable of capturing and keeping clients in its brand “much more easily than ever before.”
Muller revealed that the 9-4X, Saab's biggest model, will go up against Audi's Q5 and Q7 and BMW's X3 and X5. Boasting the features of a car and a sport-utility vehicle, the crossover serves to expand Saab's product line that already had the 8-year-old 9-3 car.
Earlier this year, a 9-5 sedan went on sale. Muller said that North America and the emerging economies such as China, Brazil, and India will be the focus of the marketing of the 9-4X. This model is equipped with a turbocharged 300-hp 2.8-liter V6, which also powers the new 9-5.
In addition, the 9-4X is paired with a six-speed automatic transmission with all-wheel drive as standard. Muller said that the 9-4X will go on sale in a few European countries, but it expects that sales in the region will be somewhat disadvantaged by the vehicle's size and the lack of a diesel engine.
Pricing for the crossover has yet to be announced. In the US, the Audi Q5 is priced at $35,200 and the Q7 starts at $45,700. Meanwhile, BMW's X3 starts at $36,750 and the X5 costs $46,300. [via autonews - sub. required]