Saad Chehab is new chief marketing officer of Maserati

Article by Christian A., on November 13, 2013

Saad Chehab will become the chief marketing officer of Fiat SpA's Maserati luxury brand, relinquishing his posts as head of the head of the Chrysler and Lancia brands, Chrysler Group has disclosed. He will be replaced by Al Gardner, who was chief of Chrysler Group's southeast business center in Florida, as head of the Chrysler brand.

The company has also announced that the head of Chrysler's dealer network and fleet, Peter Grady, will also become head of US operations for the Maserati brand. Grady keeps both post. Chehab has been leading the Chrysler and Lancia brands since 2011. Prior to that, Chehab was director of advertising and brand marketing for Chrysler Group.

He was former director of creative services for Ford, and was tapped to be a part of Chrysler by CEO Sergio Marchionne. In his new role, Chehab will be based in Detroit and will also function from offices in New York and Europe. Maserati booked 22,500 orders in 2013 for its four-vehicle lineup at the end of September. The carmaker sold 9,000 and 6,300 vehicles in 2008 and 2012, respectively.

Maserati is targeting global sales of around 50,000 vehicles in 2015. Maserati currently has 71 dealers in the United States and 5 in Canada. Gardner had been head of Chrysler's Southeast business center since 2010 and has worked at Chrysler since 1986, starting as a district manager trainee.

He has held various positions in the Chrysler’s dealer network operations. On the other hand, Chehab has embraced the "Imported from Detroit" tag line to boost the Chrysler brand, using it to promote special editions of Chrysler vehicles. In March, Chehab introduced a Chrysler 200 special edition designed with Carhartt Inc.

Maserati’s flagship Quattroporte is bigger, more light weight, more splendid, and more functional than the world-famous vehicle that came before it. At a top speed of 307km/h (191 mph), it ranks among the fastest two-door supercars.

Maserati’s sixth-generation Quattroporte leaps forward not only with the innovative tone for the forthcoming Maserati new-model blitz but also by remaining true to the long Maserati tradition in luxury sports saloons.

The potent engine and the roomy cabin at the centre of the Quattroporte's concept, led by an elongated, strong nose and a recessed Trident grille, make a clear line to both the previous Quattroporte and the GranTurismo.

Although it is featuring new innovations, the all-new Quattroporte remains true to Maserati's roots. Its V8 dual turbo means it is the quickest four-door Maserati ever, as well as the most assertive and fuel effective.

The family of direct-injection engines will highlight a 3.8-litre V8 and a 3.0-litre V6, both are new twin turbos, engineered by Maserati Powertrain and produced by Ferrari at Maranello.

The 3.8-litre V8 engine creates new benchmarks for Maserati performance, by reaching 100km/h in 4.7 seconds and being able to reach a top speed of 307km/h (191 mph). It is 20km/h quicker than the Quattroporte Sport GT S and provides up to 200Nm more torque. The V6 twin turbo also doesn't skimp on performance, reaching 285km/h (177 mph).

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Topics: maserati, marketing



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