This past weekend, sales of Ford Edge hit the 400,000th mark, faster than any other midsize crossover vehicle. This model had entered the market in late 2006. This past weekend also marked the day that the new 2011 Ford Edge started shipping from Oakville Assembly Complex in Ontario to dealerships in the US and Canada.
Amy Marentic, Ford's Crossover Group Marketing Manager, said that Edge is competing in one of the fastest-growing and most fiercely competitive segments in the industry. But despite that, she said that Edge is increasing its sales at an incredible rate.
For the first seven months of 2010, Edge sales are already up 33% over last year (more than double the overall industry sales). When Edge was introduced in 2006, the midsize crossover segment accounted for 4.3% of the retail industry. In 2009, this figure rose to 9.5%.
This year, it's expected to exceed 11%, indicating that this segment would be the same size as full-size pickups and bigger than sports cars. Many are excited about the new 2011 Ford Edge with its three new powertrains, bold new styling, better driving dynamics and MyFord Touch technology. Marentic said that Edge defined the crossover segment during its launching.
But with the new Edge, she believes that Ford has taken a great vehicle and made it even better. She added that the new Edge brings the segment to an all-new level.
The 2011 Ford Edge SEL and Limited, which comprise about 80% of all Edge sales, offer EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive).
This is unbeaten in every category among V6 competitors. The new Edge doesn´t only have greater power; it also now offers 1 mpg better city and 2 mpg better highway. The vehicle is powered by the standard 3.5-liter V6 engine that delivers 285hp, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.