Sales of Volkswagen brand grew 5% in April 2013

Article by Anita Panait, on May 16, 2013

Volkswagen Group posted a 5.4-percent jump in sales in its core VW brand in April 2013 to 480,900 units, as growth in China allowed the carmaker to offset weak sales in Europe and slumping results in other markets like the United States. According to VW, two extra working days in April as a result of the early Easter period had a positive impact.

VW sales and marketing chief Christian Klingler warned that the carmaker could be affected by weakening car markets. In a statement, Klingler said that developments on world markets remained mixed and the situation in Europe is “very challenging.” He, however, noted that signals remain positive in China. For the January-April period, the VW brand posted a 5.3-percent gain in sales to 1.91 million vehicles, also thanks to stronger sales in China.

But the VW brand logged a 7.9-percent drop in sales in Europe, excluding Germany to 279,300 units. The brand also logged a 10.9-percent dive in sales in Germany to 180,500. The brand, meanwhile, recorded 1.9-percent surge in deliveries in central and eastern Europe, to 85,500 and 2.1-percent slide in Russia to 49,500. January-April sales in China, including Hong Kong, jumped 20 percent to 783,900. Sales in the US fell slightly by 0.1 percent to 131,800. Deliveries in South America fell 4.5 percent to 235,200 and 2.9 percent in Brazil to 175,600.

The all-new Volkswagen Golf was introduced to the market in Berlin, Germany, 36 years after its original model had redefined the concept of a small family car. The 7th generation Volkswagen Golf builds on its predecessors’ success, bringing new levels of practicality, safety, efficiency and comfort to the class.

Even if it offers more room for its passengers as well as more advanced technological features, the new VW Golf Mk VII is 100 kg lighter compared to its predecessor, thanks to new production techniques. Moreover, because of its lighter weight, the car is up to 23% more efficient than before. Additionally, the new Golf is safer because of its stronger yet 23-kg lighter body structure, as well as its range of standard and optional safety systems.

Furthermore, the new VW Golf is built using the MQB or Modularer Querbaukasten platform, known also as Modular Transverse Matrix, which standardizes a lot of component parameters for vehicles across brands and classes. This platform also allows access to new technologies and new powertrains, including innovations in safety and infotainment.

New VW Golf is 4,255-mm long, making it 56 mm longer compared to its predecessor. It is also 1,799-mm wide and 1,452-mm high, making it 13 mm wider and 28 mm lower than the earlier model. Its wheelbase also measures 2,637 mm, which is 59-mm longer. Meanwhile, its front wheels are further forward by 43 mm, helping it generate more interior space. These dimensions also help create a 10% improvement in the car’s drag co-efficient, now at 0.27 Cd.

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Topics: vw, sales



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