Sandy causes Hyundai to log first drop in US monthly sales in over 2 years

Article by Anita Panait, on November 2, 2012

Hyundai posted a 4-percent decline in sales in the US in October 2012 to 50,271 vehicles, its first year-over-year monthly decline since August 2010. The South Korean carmaker recorded an 8-percent jump in sales in the US for the year through October to 590,085 units. In a post on Twitter, Hyundai Motor America chief executive John Krafcik blamed the sales decline to Hurricane Sandy as well as tight supplies of the Accent subcompact and Veloster sporty coupe.

Dave Zuchowski, Hyundai's executive vice president of sales, said in a statement that Hurricane Sandy had a "devastating impact” on its dealers and millions of residents along the Eastern Seaboard. Hyundai considers the Eastern region as its second-largest market in terms of sales volume. According to Hyundai, Hurricane Sandy disrupted operations at many of its 173 dealerships in the Eastern Seaboard.

Among high-volume dealerships that were forced to shut down temporarily were Brad Benson Hyundai in South Brunswick, N.J. and Atlantic Hyundai in West Islip, N.Y. Brad Benson is Hyundai's third-largest dealership while Atlantic Hyundai is the carmaker’s highest-volume U.S. retailer as of Sept. 30, 2012. Both dealerships have resumed operations and a Hyundai spokesman disclosed that 80 percent of the carmaker’s Eastern Region dealers are expected to resume operations tomorrow.

According to a Hyundai tally as of early Thursday afternoon, fewer than 300 vehicles in inventory were reported destroyed by Hurricane Sandy. Krafcik remarked in a statement that Hyundai continues to work with its dealers in areas impacted by Sandy to ensure vehicles lost to the storm are replaced as quickly as possible.

Hyundai Santa Fe was first introduced in the Los Angeles Auto Show in 2012. This seven-passenger three-row car joins the five-passenger two-row Santa Fe Sport which was already available in the market starting mid-2012. The modern Santa Fe combines Hyundai’s very own bold design with superior powertrains with GDI technology and a range of functions that ensure comfort, versatility and functionality for passengers and drivers. The price range of these models shall be published in the first or second quarter of 2013.


Engineers and designers at Hyundai built the seven-passenger Santa Fe and the Santa Fe Sport together and the only distinguishing component is the window shape or the daylight opening on the side. The bigger Hyundai has a form that shows the larger cargo room after the third row and an increased passenger space. The Santa Fe also features distinct bodyside character lines that are created by the B-pillar back, the chrome-tipped double exhaust, the grille design, the flush-mounted tow hitch styling, and the 18-in Euroflange wheels made of alloy.

The trims of these two Santa Fes have a similar smooth look in its interior which enhances passenger comfort and functionality. Both cars also take pride in its flexibility that result from its warmed rear seats, a regular 40:20:40 folding rear seat back, and eight-way power driver with four-way back support. Aside from its pleasant cabin, the Hyundai Santa Fe also has ‘YES Essentials’ seats that feature quality seat fabric that is anti-odor, anti-static and soil-resistant for impressive livability and longevity. Other impeccable details were also given attention and care like the sunshades in the rear side windows and the panoramic sunroof (optional) that provides natural light into the car. Also offered for Hyundai Santa Fe models are the Electroluminescent Gauge Cluster, single-push button starter with proximity key, and a warmed steering wheel.

For greater family comfort, the larger Santa Fe widens the legroom in the second row by 1.9 in and increases the cargo capacity by 5.5 cubic ft. and utilizes the standard HVAC controls and vents for rear passengers. It also features the regular 50:50 split folding bench seat in the third row with legroom of 31.5 in. Captain’s chairs are also provided on the second row for the larger Hyundai Santa Fe.

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