Scion launches small-business incubator competition

Article by Christian A., on October 26, 2012

If you have a great idea for a small business but short of cash, you can get a chance to be granted start-up funding from Scion. The youth brand of Toyota Motor Corp. has launched a small-business incubator competition. Scion is calling on all types of entrepreneurs to join. Scion will choose the 50 individuals with the best ideas.

They will be invited to go to Los Angeles for a three-day small business conference with panelists and speakers. Those who didn’t win can still benefit since the conference will be streamed on the Web.

Owen Peacock, Scion national manager of marketing and communications, clarified that they aim to turn “people's passions into a career” and so this is for those who have already made the first step, signed a lease and incorporated.

The top 50 semifinalists will vie for 10 spots that will each get $10,000, a new Scion vehicle and a six-month mentorship from a thriving small-business owner.

Doug Murtha, Scion vice president, said that the young people’s mindset now is different from before. He noted that being self-sufficient is considered to be “less risky.” In addition, Scion will record the experiences of the 10 winners through Web video.

The first six months of the businesses will be documented, including their challenges and successes as well as how the Scion vehicle helped the enterprise. It will supposedly get a reality TV treatment.

The primary goal of the contest is to help Scion get in touch with and stay connected to younger U.S. buyers and to attract future owners to the Toyota group. The U.S. sales of Scion have increased 50% so far this year after having sold 56,490 units through September.

The new Scion FR-S features a menacing exterior that fully reflects its inherent dynamism. When viewed from the sides, the FR-S reveals a profile that takes inspiration from the Toyota 2000GT, as defined by a sleek and low roof-line.

Along with the hood, this roofline gives the FR-S an aerodynamic shape that guides air over to the top. As reinforced by its low stance, the new FR-S features an aggressive front end marked by sharp lines and a wide lower intake, as well as angular headlights containing the projector-beam halogen lamps. Its menacing front fenders jut upward to boast the iconic '86' piston logo that doesn’t only underscore its AE86 heritage but also represents its distinct new boxer engine.

On its low and wide rear end, the new Scion FR-S features a number of aerodynamic lower treatments surrounding its dual exhaust system. The rear end is fitted with LED tail lights, as well as center-mounted backup lights.

Scion could be finished in any of the seven available colors like Argento, Asphalt, Firestorm, Hot Lava, Raven, Ultramarine and Whiteout.

Inside, the new Scion FR-S features a 2+2 seating layout designed to offer both form and function. The front cabin yields comfortable, low-mounted front seats with deep bolsters, while the rear compartment has seats that could be folded down flat to create flexible space. As standard, the interior makes use of FR-S badged floor mats.

On its fascia, the new FR-S comes with a three-gauge cluster that includes a large center-mounted tachometer with a programmable shift-indicator. This tachometer also has a small yet intense indicator that illuminates once it reaches redline. The warnings could be set to go off in 100-rpm increments, beginning at 2,000 rpm. A chime could be set to sound as the tachometer approaches redline. Drivers could check the speed of the FR-S through the digital and analog gauges.

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Topics: scion



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