Scion launches small-business incubator competition

Article by Christian A., on October 26, 2012

If you have a great idea for a small business but short of cash, you can get a chance to be granted start-up funding from Scion. The youth brand of Toyota Motor Corp. has launched a small-business incubator competition. Scion is calling on all types of entrepreneurs to join. Scion will choose the 50 individuals with the best ideas.

They will be invited to go to Los Angeles for a three-day small business conference with panelists and speakers. Those who didn’t win can still benefit since the conference will be streamed on the Web.

Owen Peacock, Scion national manager of marketing and communications, clarified that they aim to turn “people's passions into a career” and so this is for those who have already made the first step, signed a lease and incorporated.

The top 50 semifinalists will vie for 10 spots that will each get $10,000, a new Scion vehicle and a six-month mentorship from a thriving small-business owner.

Doug Murtha, Scion vice president, said that the young people’s mindset now is different from before. He noted that being self-sufficient is considered to be “less risky.” In addition, Scion will record the experiences of the 10 winners through Web video.

The first six months of the businesses will be documented, including their challenges and successes as well as how the Scion vehicle helped the enterprise. It will supposedly get a reality TV treatment.

 The primary goal of the contest is to help Scion get in touch with and stay connected to younger U.S. buyers and to attract future owners to the Toyota group. The U.S. sales of Scion have increased 50% so far this year after having sold 56,490 units through September.

If you liked the article, share on:

Topics: scion

Comments

Recommended

If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries