Seat boss James Muir told Automotive News Europe that new-car sales are expected to increase significantly. He said that with its current models, it seeks to boost its 340,000 unit sales in 2010 by 8 to 10%. In particular, Seat wants to sell 45,000 units of the Ibiza ST (station wagon) and 20,000 units of the Alhambra this year.
Muir said that this means that the Volkswagen subsidiary is “gaining strength.” But Seat aims even higher in 2012, which is when its new models will be launched.
Its new lineup includes the new Leon, a new entry-level model, a four-door sedan and a major Ibiza facelift. To cope with the increasing demand, Seat intends to hire more workers.
Muir said that it already has a workforce composed of 13,500 members but before the year ends, there will be 300 to 800 new workers.
As Spain has an unemployment rate of 20%, this is certainly good news. Under parent VW Group's Strategy 2018, Muir aims for Seat's global unit sales to more than double to 800,000 units and for it to achieve a 15% return on investment.
Seat posted a 311 million euro loss in 2010. Seat Chairman Francisco Javier Garcia Sanz said that Seat will return to profitability in 2013.