After eliminating 300 jobs last year, Seat CEO James Muir said that the company is now prepared to expand its staffing by over 1,000 more employees by the end of 2011. Seat currently has 13,500 employees in its global work force. In an Automotive News Europe interview, Muir said that Volkswagen AG’s Spanish subsidiary is ready to resume recruiting.
Most of the new jobs will be in Spain, where the unemployment rate is at 20% overall and at 40% for people under 30. Muir also divulged that a lot of money is being invested to upgrade the brand. This year, it is planning to invest over 300 million euros to its product portfolio.
Muir estimates that this figure will be over 1 billion euros over the next four years. Due to this investment, Seat is considered as Spain's third-largest investor. Seat’s investment will go exclusively into research and development. Muir intends to direct Seat back to being profitable as early as 2013 from recording a loss amounting to 311 million euros in 2010.
To accomplish this, it will have a model offensive that begins next year. It also plans to optimize the utilization of Seat’s sole factory in Martorell, Spain, where production of the Audi Q3 was recently added.
Muir said that his top goal for Seat is to become profitable again “as sustainably and as quickly as possible.” Muir also expressed certainty that it will achieve its target figures. He added that the installed capacity of Martorell is about 500,000 units. When these new models are presented, it will be able to operate at full capacity in the mid-term.
SEAT had the most aggressive market launch in May 2010. The Spanish brand came up with not just one but 6 different engine varieties for the highly affordable 3rd generation SEAT Ibiza ST.
Featuring the brand’s strong values, Ibiza’s estate vehicle can make a perfect choice for those who are leading an active lifestyle and are always on the go. The SEAT Ibiza ST is easy to drive and is good for everyday use. The practical, efficient and dynamic compact car also commands attention wherever you want to take it.
The designers have created a very functional concept and applied it on the new Ibiza ST. All the while, the SEAT Ibiza’s model range embodies the Spanish company’s classical approach in spite of the larger compartment assigned for the luggage. We know for a fact that they have already included this to give way to the new estate’s design principle.
Nevertheless, the brand has kept some of the most desirable characteristics on the youthful and sporty everyday car. We can see it on the extensive roofline that reaches further to the rear overhangs as well as at the Ibiza ST’s rigid side profile. In fact, SEAT’s trademark arrow design is visible at the rear end and is beautifully enhanced by its 2-part taillights.
SEAT has always been known for its excellent precision and durability. The engineering team ensures that the new Ibiza ST will have these entirely (on the surface of the bodyshell) while also maximising the space at the compartment. The new Ibiza ST measures 4.23m and is basically 18cm longer than its 5-door variety. So when the seats are completely folded down, this overall length contributes to the bigger load capacity by up to 430L.
New SEAT Ibiza ST provides superior quality and higher level of space (for its interiors). It isn’t surprising at all why the design team members have put all their best efforts even to the very last detail. Check out the new gear stick, circular air vents and cockpit’s design to find out.