Seat’s Wörthersee exhibit focuses on Ibiza Cupra Concept

Article by Anita Panait, on May 19, 2012

Seat’s display at the ongoing Wörthersee tuning festival centers on the close-to-production Ibiza Cupra Concept, representing the next generation Seat vehicles that carry the brand's new visual identity.  From the Auto China Show in Beijing to the Wörthersee tuning festival in Reifnitz, Austria, the Ibiza Cupra Concept never failed to attract attention from curious onlookers.

Who would not be attracted to this concept that features a Spice Yellow finish contrasted by black exterior mirrors and 17-inch alloy wheels as well as red brake callipers that are visible on the spokes? The Ibiza Cupra Concept also features a large trapezoidal lower air intake that highlights its breadth and angular lines on the headlamps that underlines Seat's new design philosophy.

One Ibiza and one Leon, each painted in Nevada white, showcase in their designs a variety of Seat accessory options. The concept is powered by 1.4 TSI engine that could produce up to 180 PS. The Ibiza FR currently being showcased in Reifnitz sports black 17-inch wheels , polished silver exterior mirrors,  red brake callipers painted in red, and an enlarged rear spoiler.

The interior of the Ibiza FR is dominated by red accents. The Leon Cupra R carries a stylish look thanks to glossy black rims that perfectly contrast the car’s ice-white finish. Like the Ibiza FR, the Leon Cupra R also sports red brake calipers that sits behinds each alloy wheel and visible through the spokes.

The inside of the Leon Cupra is dominated by piano black lacquer trim inserts that gives it a sporty looks and feel.

Exterior Design

SEAT’s new Ibiza Cupra Concept boasts an expressive design that reveals competence even at first glance. Aside from its very solid and very powerful stance, this three-door sports coupe has a new face featuring a broad grille and forceful air intakes that emphasize its solidity, power and breadth.

The Ibiza Cupra’s front headlamps showcase a sophisticated design and show SEAT’s meticulous attention to detail when it comes to its work. The lamps’ edge line is a typical element of SEAT’s design language and it is perfectly integrated into the Ibiza Cupra’s sculptural form.

What’s more, the concept’s LED daytime running lights are tracing the headlamps’ line in order to deliver an extraordinary light signature. The same goes for the LED rear lights. The bi-xenon headlamps technically provide the perfect brightness while cornering lights are fixed into the large fog lamps.

Moreover, sharply drawn edges and lines bring to life the Ibiza Cupra’s side view, while its muscular rear shoulders and its 17” wheels highlight its dynamics. Its exterior mirrors come in black, giving a clear contrast against the Beijing Cupra Concept’s Crono yellow paint finish.

Additionally, the concept’s powerful rear end emphasizes the Ibiza Cupra’s special role as the new benchmark for compact sports cars, with the broad bumper’s yellow framing its substantial, matt-black diffuser and trapezoidal exhaust outlet.

Interior Design

The SEAT Ibiza Cupra Concept’s exterior design exudes an emotional power, which is also reflected in its interior and its clearly structured, highly minimalist cockpit. Passengers will surely get that exceptional sense of quality and precision craftsmanship that highlights the brand’s superior standards.

In addition, the concept’s new sports steering wheel, which bears the Cupra logo, as well as the shift paddles for its DSG transmission, its leather sports seats complete with lateral flashes of yellow matching the iconic exterior color, and its dedicated instruments are all indications of the very special role played by the Ibiza line’s top version.

Press Release

Seat Ibiza Cupra Concept

At the Volkswagen Group media evening that heralds the start of the 2012 Beijing International Motor Show, SEAT presented the SEAT Ibiza Cupra Concept as a close-to-production concept car.

The SEAT Ibiza Cupra Concept shows the SEAT DNA in its most concentrated form - amazing performance, the latest technology and comprehensive equipment clad in an emotional design that has been consistently developed. With its compact form, the Ibiza Cupra Concept is a sports car for every day, combining agile driving fun with a high degree of functionality. The series-production model of the new Ibiza Cupra will arrive towards the end of 2012.

132 kW / 180 hp, seven-speed DSG transmission with shift paddles, XDS electronic differential lock, high-performance brakes - high technological competence is just as much a given in the new SEAT Ibiza Cupra Concept as the comprehensive equipment featuring lots of innovative details. One example is the optional SEAT Portable System that combines navigation and entertainment functions and is removable for mobile use.

"With its new, powerfully accentuated design, its innovative technologies, upgraded interior and further improved quality, the new Ibiza Cupra Concept clearly shows how our brand is continuing to develop," says James Muir, Chairman of SEAT. "Emotional design and refined dynamics guarantee driving fun on every single kilometre. We are presenting the SEAT Ibiza Cupra Concept at the Beijing Motor Show because this compact athlete will be an important element in the development of our brand in this key market."

The dynamic icon of the SEAT brand

The first generation of the Ibiza Cupra took to the streets in 1996, since when the dynamic Cupra models have developed to become an icon of the SEAT brand. The SEAT Ibiza Cupra Concept shows how the next chapter of this success story will be written - the state-of-the-art 1.4 TSI engine is a compact piece of hi-tech with dual charging by supercharger and turbo, as well as direct injection. And, with its 132 kW / 180 hp and a maximum torque of 250 Newton metres, it guarantees exceptionally refined performance. The seven-speed DSG transmission with its extremely short shift times can also be operated via shift paddles behind the steering wheel.

"Immediate and linear acceleration, with agile handling, good traction and responsive brakes are the key ingredients for what the Cupra name represents," says Dr. Matthias Rabe, Vice-president for Research and Development at SEAT. "The new Ibiza Cupra Concept is a perfect example of how we at SEAT are adapting the latest Volkswagen Group technology to create a unique and highly rewarding package."

Expressive design with powerful lines

The expressive design displays the competence of the new Ibiza Cupra Concept from the very first glance - the compact athlete has a solid and powerful stance. The new face with its broad grille and very forceful air intakes emphasizes the breadth, solidity and power of the SEAT Ibiza Cupra Concept. The sophisticated design of the front headlamps show the attention to detail in the work carried out at SEAT. The edgy line of the lamps is typical of the SEAT design language, while at the same time being integrated perfectly into the Ibiza's sculptural form. The LED daytime running lights trace the line of the headlamps to deliver a unique light signature, as do the LED rear lights. Technically, the bi-xenon headlamps provide perfect illumination, while cornering lights are integrated into the large fog lamps.

The side view of the three-door sports coupe is brought to life by its sharply drawn lines and edges, while the muscular rear shoulders and 17-inch wheels underscore its dynamics. The exterior mirrors are painted black and offer a clear contrast to the distinctive Crono yellow paint finish of the Cupra Concept in Beijing. The powerful rear end underscores once more the special role of the Ibiza Cupra as the new benchmark among compact sports cars - the yellow of the broad bumper frames the substantial, matt-black diffuser and the trapezoidal exhaust outlet.

Clear interior of the very best quality

The emotional power of the exterior design is also apparent in the interior of the SEAT Ibiza Cupra Concept and in the extremely minimalist and clearly structured cockpit. The exceptional feeling of quality and precision craftsmanship serve to underscore SEAT's incredibly high standards. The new sports steering wheel with the Cupra logo and the shift paddles for the DSG transmission, the dedicated instruments and the leather sports seats with their lateral flashes of yellow to match the iconic Cupra exterior colour are all clear indications of the special role held by the top version of the Ibiza line.

The entertainment system in the Ibiza Cupra Concept is completely new - the powerful audio set-up can be complemented by the innovative SEAT Portable System. The highly affordable solution with a 5-inch screen is removable for mobile use and yet perfectly integrated into the vehicle electronics. Its many functions include the navigation system, the hands-free phone system with voice control and an on-board computer. At a later point, the SEAT Portable System will be available as an option for the entire Ibiza family.

With the SEAT Ibiza Cupra Concept, driving enjoyment and smiles are guaranteed.

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