Sebastian Mackensen is new chief of MINI brand

Article by Christian A., on January 25, 2015

BMW AG has appointed Sebastian Mackensen as chief of its Mini brand, replacing John Goller, who has been on the post since 2013. Mackensen was an executive at Audi in charge of sales in North and South America until 2013, when he was recruited by BMW as Mini’s sales head. Goller, meanwhile, has been appointed as head of sales and marketing at the BMW Brilliance joint venture in China.

Goller used to be BMW China's marketing chief before he returning to Europe. On the other hand, BMW also named Peter van Binsbergen – now sales and marketing chief at the BMW Brilliance in China -- as senior vice-president for sales and marketing at BMW Group Germany.

Bernard Kuhnt, meanwhile, is named to lead BMW Group's importer markets, making him in charge of sales in over 80 countries. Likewise, BMW made Uwe Dreher as in charge of marketing for the BMW brand and the BMW i and BMW M sub-brands.

BMW is expected to stop production and sales of three slow-selling Mini vehicles -- the Coupe, Roadster and Paceman – to focus on the three- and five-door versions of the Countryman crossover and the Clubman station wagon.

The carmaker sees a record sales year for Mini in 2015, after the brand posted a 1-percent jump in global sales in 2014 to 302,183 last year.

If you liked the article, share on:

Topics: mini

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018