Shell works with Gordon Murray, Osamu Goto on Project M concept city car

Article by Christian A., on April 13, 2015

We all agree that we need a simple, ultra-compact, efficient and practical global city car. The Shell concept that’s slated to be unveiled in November 2015 will be exactly that. Shell is collaborating with iconic car designer Professor Gordon Murray and famed engine specialist Osamu Goto to build this car based around the internal combustion engine.

Updates on this car’s development can be accessed via the website shell.com/Projectm. The Shell concept aims to utilize the most innovative aspects of light-weight engineering, streamlining, and driveline efficiency. As soon as the car is built, it will be tested on the road. The car is meant to help people get around the increasingly more congested cities in the world.

It will offer the utmost in personal mobility while at the same time, it minimizes energy use. It’s estimated that by 2050, as many as 75% of the world’s population could be living in the cities. The members of this collaboration named Project M include Shell’s Lubricant’s Technology Team, Geo Technology, and The Gordon Murray Design Group.

With these three teams working on the project, it’s expected that there will be a complete integration in the development of the lubricants, engine and vehicle. Shell is designing the motor oil that complements and improves the vehicle’s overall efficiency. Shell wants to showcase how much better the outcome is when its products are built into the design from the beginning instead of adding the oil, greases, and fuels at the end of the project.

Selda Gunsel, the Vice President of Lubricants Technology, said that since it has cooperated in 2010 with the Gordon Murray Design team on the T.25 car, the company has thought a lot on improving the car, making use of minimal energy.

Gunsel added that this Shell concept car will show how much more efficient a car could be if Shell works on the design and built with the vehicle and engine makers. The last time that the three parties came together for a project was in 1988.

They delivered Ayrton Senna’s and Alain Prost’s Honda-powered, Shell-fuelled race cars that set a record for championships won in that season. Shell’s relationship with Professor Gordon Murray began when he was only 19 and the company sponsored the first car and engine he ever built. [source: Shell]

Topics: city car, concept

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries