Skoda enters city car segment with Citigo model

Article by Anita Panait, on June 6, 2012

Skoda will try its luck in the city car segment with its new all-new Citigo vehicle, marking the first time that the company will offer a model in that target market. The sixth model in Skoda's lineup, the Citigo, will try to attract customers who prefer city cars with its value-for-money appeal. Skoda boasts that Citigo has a simple yet charismatic design and a made-for-city agility. 

The Citigo also marks a new era for Skoda, as the new city car is its first model to banner its revised ‘winged arrow' corporate badge. Skoda has the Citigo targeted at younger drivers and families who need a second car.

The company also has the Citigo targeted at older motorists with an active lifestyle. Citigo features a spacious cabin that can fit in four adults without any difficulties. The Citigo also boasts of having the largest boot in its class as well as a five-star Euro NCAP safety rating.

The city car is powered by a 1.0-litre three-cylinder petrol engine that could provide outputs of either 60 or 75PS. The engine could be endowed with GreenTech fuel-saving technologies as an option, which could include stop/start and brake energy recuperation.

The Citigo comes with a newly developed five-speed manual gearbox as standard, but a buyer could avail of the automatic transmission only on certain variants. The Citigo officially features a combined fuel economy of 68.9mpg and CO2 emissions of 96g/km.

Skoda's new city car is available 14 variants and in three high-specification trim levels - S, SE and Elegance, but a buyer could personalize his Citigo with a range of factory and dealer-fit options. One such option is the Personal Infotainment Device (PID), a touch-screen technology mounted on the dashboard that provides Bluetooth, sat-nav, and trip data. Starting price for an entry-level three-door Citigo model is £7,630, while a five-door variant could be availed for £7,980.

Despite being a new model to come from Škoda, the new Citigo city car continues to have many of the features that one expects from the brand. However, the design team did give the car its own personality to the point that one can take one look at it and you are sure it is indeed a new model from Škoda. Its finned grille has been placed on the frame that is chrome plated.

The headlamps and how they have been formed in a precise manner result in giving the Citigo the appearance associated with the brand. Not only that, the team also managed to do an excellent job with the rest of the vehicle. With overall length at 3.56 meters, total width at 1.65 meters, and height at 1.48 meters, the Citigo is slated to be one of the smallest for its class.

On the interior, the Citigo is able to deliver when it comes to precision, quality, and space. This is due to how transparent the components have been arranged as well as its two-color dashboard, though the latter is generally offered only for higher trim levels. The reason for its design is that Škoda is targeting a younger set of drivers. The brand is also looking into young families, especially those who have young children, and who are planning to get a second, and possibly a third car.

Another group that the brand is focusing on are known as the “best agers.” These are customers who are very sensitive when it comes to cost and take a more logical approach when choosing cars. Customers like these also take design, quality, and clearly, safety into account when buying. It goes without saying that the new Citigo has all of these.

Following the “City Clever” principle, Citigo is the best option be it the daily drive around the city or a trip out of town. Despite being small, the Citigo offers an excellent amount of space for the interior. Due to the wheelbase that measures 2.42 meters, four passengers can sit in comfort even when going on those long trips. The default volume of its luggage compartment is at 251 liters though this can be increased to 951 liters if the seats in the rear are folded down. Dependent mainly on the demands of the market, Škoda will be offering a total of four trim options of the Citigo which are Easy, Active, Ambition, and Elegance.

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