SiriusXM Radio is launching this summer its “Service Lane Program” that allows dealers to offer a complimentary two-month SiriusXM subscription to eligible service customers. SiriusXM has already signed up over 10,000 franchised and independent dealers for its “Pre-Owned Vehicle Program,” which allows them to offer a three-month trial to customers who bought used vehicles pre-installed with satellite radio.
A third program allows SiriusXM to provide a three-month trial for properly equipped, certified used vehicles through a deal with carmakers.
Under the Service Lane Program, new- and used-vehicle owners who send their units to a dealership for service will be qualified to get a two-month trial based on the amount of time the radio in their vehicle has been inactive. New-vehicle owners who opted not to renew their service may be qualified for the trial, depending on the last time they declined to renew.
SiriusXM will send notifications to service customers of their eligibility for the Service Lane Program. Dealers taking part in the program will submit service customer data to SiriusXM from their dealer management systems. The program will involve no additional cost to dealers or customers.
To pre-enroll in the Service Lane Program, a dealer must be enrolled in the Pre-Owned Vehicle Program, according to SiriusXM. While SiriusXM currently has over 24 million subscribers, it is facing increasing competition from online radio mobile apps like TuneIn and Stitcher Radio. [source: automotive news - sub. required]