Site closures to bring Ford’s capacity to 80 percent, boost profitability

Article by Christian A., on March 12, 2014

Ford of Europe will have a production capacity usage of 80 percent once it completes its current round of site closures, according to chief operating officer Barb Samardzich. She remarked that the moves will place Ford in a position to attain "the profitability that we were targeting in Europe," adding that they wanted to be “at least 80 percent or above capacity utilization."

Ford is due to close its Genk site in Belgium at year end. It follows site closures in Southampton and Dagenham, England, in 2013. Ford of Europe President Stephen Odell has said the carmaker is expecting to log a profit in Europe for 2015. Ford posted $1.6 billion in losses in Europe in 2013. Capacity reduction is one of two vital elements in Ford's plan to end its string of losses in Europe.

The carmaker is also planning for an aggressive vehicle rollout, with 10 launches this year and 25 over five years. According to Samardzich, Ford’s product plan is on schedule; it is now selling the EcoSport small crossover on sale and has started rolling out the two-ton version of the Ford Transit. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: ford

Comments

Recommended

The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries