Skoda battles Hyundai for Czech auto market supremacy

Article by Anita Panait, on January 3, 2014

Czech carmaker Skoda Auto AS is facing a fierce battle against South Korean carmaker Hyundai Motor Co. for cost-conscious consumers not only in its home country, but also in its home region. While Skoda is deeply entrenched in Czech Republic as a local carmaker, Hyundai has made the country its home base in Europe since 2008.  

This rivalry is exemplified by an auto dealership ran by Jan Cervinka. The dealership used to sell Skoda vehicles, but it has been selling Hyundai units since 2012. "This is a never-ending fight for the customer," Cervinka told Bloomberg.

The Czech battle between Skoda and Hyundai is a big test of the South Korean carmaker’s ability to challenge a well-established local player, as it aims to increase its European market share from the current 3.4 percent to 5 percent later this decade. 

It is also a big test for Skoda’s ability to stave off challenges on its home turf.

"It would be a huge loss of face for Skoda if Hyundai beat them in their home market," said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences. He remarked that both Hyundai and Skoda have a similar position and “are fighting increasingly with the same means," including good quality at a reasonable price.

The challenge is right on Skoda’s throat as Hyundai has now become the second largest carmaker in the Czech Republic. Likewise, it is in this country that Hyundai has its largest market share compared to other countries in Europe.

Topics: skoda, hyundai, sales

If you liked the article, share on:

Comments

Recommended

McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
While Honda’s new 2018 HR-V will be rolling out at the dealerships with just a few updates, the company is certainly not giving up its spot as the best-selling vehicle...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries