Skoda Citijet Concept makes UK debut at 2014 Goodwood Festival of Speed

Article by Christian A., on June 30, 2014

The Skoda CitiJet Concept car had its debut in the United Kingdom at the Goodwood Festival of Speed . The Citigo-based convertible was featured alongside the Yeti Xtreme and VisionC concept cars. For those who don't know the CitiJet was designed and created by 16 Skoda apprentices in Mladá Boleslav, as guided by Skoda head of design Jozef Kaban.

Challenged to create their dream car, the team gave birth to a striking cabriolet that merges a number of innovations as well distinct design features. The Citijet’s exterior features a unique two-tone metallic paintwork, 16-inch wheels and a hand-crafted rear spoiler.

The interior features a red-stitched, leather-trimmed steering wheel, bespoke seat trim and a dashboard panel in white and red. The Citijet’s cabin features a 300-watt sound system and music-reactive LED lighting. Skoda’s pavilion display at Goodwood – taking on a two-wheeled theme this year -- celebrates the brand’s cycling heritage.

Skoda’s stand will also feature interactive displays and activities for visitors of all ages like the ‘Ride the ŠKODA Summit’ attraction that challenges visitors to ride a Skoda bike up a special course at the back of the pavilion.

Other interactive features include a virtual Tour de France-style stage, and regular exhibitions from a cycle stunt team. Visitors to the Pavilion will be able to view Skoda’s range of cycles that can be ordered through its Web site starting June 26.

The cycles -- kids bikes, mountain bikes and road bikes – are offered in competitive prices starting from £270. Skoda also offers cycling-related accessories to allow bikers to store and carry their bikes in any of the brand’s vehicles.

Skoda also had its iconic Fabia S2000 demonstrating its capabilities on the 1.7-mile Forest Rally Stage.

New Skoda Citigo is provided with a design that adopts several elements from the carmaker’s other vehicles – thereby allowing designers to give the new city car a new distinctive look that is unmistakably a Skoda. For instance, the new Citigo features a finned grille bordered by a chrome-plated frame and flanked by precise headlamps. The new Skoda Citigo is one of the smallest city cars, evident on its dimensions that measure 3.56 meters in length, 1.65 meters in width and 1.48 meters in height.

Skoda is targeting the new Citigo towards young drivers as well as young families with small children seeking for their second or third car. The Citigo is also targeted at 'best agers' -- cost-sensitive customers with a rational approach to cars but still won't compromise quality, design and safety. All of these attributes are exuded by the new Skoda Citigo, which could be availed -- depending on market demands -- up to four trim options: Easy, Active, Ambition and Elegance.

The new Citigo lives by the motto 'City Clever,' offering itself as an ideal car not only in but also out of the city. Despite its compact dimensions, it offers a generous interior space, as typical of Skoda vehicles. This was made possible by its 2.42-meter long wheelbase, allowing the new Citigo to comfortably accommodate up to four passengers and carry 251 liters of cargo, which is expandable to 951 liters while the rear seats are folded down.

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