While many believe electric mobility is the future, it is still uncertain how far or near we really are into making the transition --- but that may change real soon.
Insiders reveal in a recent report by Autocar that Volkswagen Group is taking the steps to make this happen at the earliest time possible. How? It seeks to become the leading promoter of e-mobility in the market. It is said that Volkswagen Group wishes to launch about 30 EVs by 2025, but prior to that, the German marque will be promoting a number of gasoline-electric hybrids under its sub-brands. It’s expected to comprise several SUVs and two electrified hatchbacks.
In a bid to win the hearts of car enthusiasts, Volkswagen AG’s marketing people thought the hybrid hatches hold the key to letting everyone come aboard the electrified future. This could be achieved by means of spreading the word about electric technologies among fellow customers. Well, hot hybrid hatchbacks can be a lot of fun you know.
According to the report, the “insider” thinks this strategy will be more effective since people won’t simply switch to fully electric cars too quickly as the transition may even take several years. Hence, the new breed of hatches will serve as great tools in helping people see its potential along the way.
For starters, Volkswagen Group will be focusing on its existing Skoda RS series and SEAT Cupra’s performance lineups. If we are to believe this “insider”, then the new generation Skoda Fabia supermini will be the first to have the electrified performance version.
It can be recalled that Skoda CEO Bernhard Maier once said that the new generation Skoda Fabia could have an alternative. Maier explains while the Fabia RS was really a fun car, he believes it won’t be a practical car to offer within the next 2 or 3 years. While there are many ways of looking at this perspective, the idea of electrification would also make sense, he said.
So what do you all think? Volkswagen Group is expected to promote hybridization among its sub-brands especially now that the Cupra is set to become a standalone performance brand in the coming year.
Also, with Seat launching its top-spec Ateca Cupra SUV alongside the Seat Leon Cupra R in 2018, an electrified version of Fabia vRS could provide Skoda a great opportunity to take on a new route, knowing that Seat has been thinking about hybridizing the Ibiza Cupra by 2020. For now, we’ll be keeping our eyes peeled for the arrival of the next generation Skoda Fabia. A hot new hatch with a hybrid system certainly sounds good though.