Skoda on pace to top 1 million global sales for the first time in 2014

Article by Anita Panait, on January 10, 2014

Skoda is on track to breach the 1 million global sales mark for the first time in 2014, thanks to the arrival and ramped-up production of new models, spokesman Jozef Balaz said, noting that sales topped 900,000 vehicles in 2013. Skoda delivered 939,200 units in 2012 for a 7-percent rise.

The carmaker’s revenues in the first of 2013 suffered from the changeover to a new generation of its flagship Octavia compact model but managed to recover in the second half. Skoda is targeting to achieve annual sales of 1.5 million by 2018.

Skoda is considered as a bellwether for the Czech economy, which got out of a six-quarter recession in the second quarter of 2013. Skoda has gradually trimmed the 5 percent drop in sales it logged in the first half of 2013, thanks to a ramp-up in the production of the new Octavia that allowed the carmaker to resolve the backlog of orders.

"The trend of a build-up of orders should continue, at least in the next months, so the preconditions are there that we could reach this step [of selling 1 million cars in 2014]," Balaz remarked.

The all-new Škoda Octavia establishes the benchmarks in the compact group. This third Octavia generation even more so affirms the vehicle’s singular place in its automotive group, making an impression with an unparalleled space, new styling, incredible practicality, pioneering safety and comfort features, low fuel use, broad array of "Simply Clever" solutions, and a classic Škoda ratio of price to value.

Škoda’s Octavia packaging has always been founded on presenting those unexpected added extras. This not only comes down to the ample room available, but also to the combination of an elegant saloon form with the functional benefits of vehicle that has a spacious hatch. This combination is not common in this group of vehicles. The latest generation verifies this individuality.

Frank Welsch, a member for Škoda’s technical development, explains that the all-new Octavia demonstrates that Škoda is following definitively along the path the company has set for itself. It is a vehicle with the qualities of a mid-range car at the price of a compact car. It is the ideal automobile for challenging, self-confident customers who expect a contemporary Octavia with all its fundamentally positive values.

Unparalleled space, optimal function

The all-new Octavia sets standards in how its class offers cabin space. The new Octavia presents its space as normally found in more expensive classes. It is the only compact car offering more length (1,782 mm) inside, more room (73 mm) for knees, and more headroom (980 mm) at the back. This Octavia also boasts the best boot volume for its class at 590 litres. Other proportions in the interior are greater than the second Octavia generation: 8 mm more front head room, 39 mm more front elbow width, 26 mm more rear elbow width.

Topics: skoda, sales

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