Škoda Auto sold 68,400 units in January 2011, a 26.4% increase compared to January 2010 with only 54,100 sold. A surge in demand was seen in the Fabia (higher by 30%) and Superb (80% increase). The increase is being partially attributed to double-digit increases in the growth regions of China, India, and Russia.
Jürgen Stackmann, the Škoda board member for sales and marketing, said that Škoda “consistently and emphatically continues on its course in 2011.” Stackmann added that the company is aiming to at least double sales by 2018. He said that the company’s performance in the growth regions is still above average.
The Fabia’s performance has been noticeably positive as it has many new customers worldwide. In fact, in India, every second Škoda sold was a Fabia. In the Czech Republic, the Škoda remains to be the clear market leader.
The carmaker sold a total of 4,200 vehicles in its home market. In the Czech Republic alone, 400 units of the Superb Estate were sold. And as a whole, the flagship’s sales rose by 230%.
Sales of both the Octavia hatch and estate increased by 37%. Škoda had double-digit increases in sales in Central and Eastern Europe. And in Hungary, sales increased by 71.1%, while in Croatia, sales went up 59.1%. Škoda tops the car registration statistics in Slovakia with around 1,000 vehicles and a 22.4% market share.
Skoda managed to have sold 22.4-percent more vehicles in Western Europe (except Germany) in January 2011 to 19,200 units from 15,700 units in the same period in 2010. Skoda particularly posted strong results in the Netherlands, where its sales jumped almost six-fold to over 3,000 vehicles in January 2011 from 600 units in January 2010.
The brand also logged outstanding sales results in Belgium (plus 120.2 percent), Sweden (plus 35.6 percent), Ireland (plus 31.4 percent), and Austria (plus 15.4 percent). Skoda also posted high volume of sales in China (plus 40 percent to 20,500 units) and India (plus 60.8 percent to 3,400 vehicles).
The carmaker almost doubled its sales in Russia after selling 3,400 vehicles in January 2011, compared to (plus 83.6 percent from 1,800 units in January 2010). Skoda also posted favorable sales improvements in January 2011 in individual markets like Turkey (plus over 300 percent), Israel (plus 75.7 percent), and Australia (plus 25.0 percent).
Model by model, the Skoda Octavia led the brand’s assault in January 2011 with sales of 29,800 vehicles (plus 22.2 percent). The Octavia was followed by the Fabia, 20,000 units were sold in January 2011 (plus 30.9 percent); the Superb, of which 10,700 units were delivered to customers (plus 80.3 percent); and the Yeti, of which 4,600 vehicles were sent to customers (plus 27.3 percent).
However, models like the Roomster and the Octavia Tour failed to post sales increase in January 2011. Skoda only sold 2,100 Roomsters (minus 8.5 percent) and 1,100 Octavia Tour (minus 56.6 percent).