Škoda AUTO will be introducing the new compact saloon, the Škoda Rapid, and the ŠKODA Citigo subcompact, at the Istanbul International Auto Show on Nov. 1 – 11, 2012. This will be the first time that these models will be presented in Turkey. The launch of the two new models in Turkey will be launched in the market together with the presentation at the show.
ŠKODA has already performed strongly in Turkey as its sales increased by 30.4% year on year from January through September even as the overall market declined by 8.7% in the same period. ŠKODA’s market share had increased by 1.9% as of the end of September while it was at 1.3% a year ago. The ŠKODA Octavia is the most popular ŠKODA model in Turkey.
Škoda CEO Winfried Vahland said that in the upcoming years, Škoda aims to continue to grow globally. He said that Turkey is an “important growth market” and thus it could prove to be a major element in its 2018 growth strategy.
The Citigo, which measures 3.56 metres in length, marks the first time for ŠKODA to enter the subcompact segment. Eichhorn said that the ŠKODA Citigo provides all of ŠKODA’s brand values on a “very small footprint” as it is compact but spacious, efficient and agile while being appealing and innovative at the same time.
He added that this is a “perfect car” for the city, particularly for big cities like Istanbul. “With the new Škoda Rapid and the Škoda Citigo, we want to enhance our position in the market substantially and sustain our favourable development in Turkey resolutely,” says Vahland. “The Rapid is the new class of Škoda, and it will set standards in the compact saloon segment,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “It is a perfect car for the whole family, and it is sure to become extremely popular, especially with Turkish customers,” says Eichhorn. The engine offering in Turkey will include a total of four petrol and two diesel engines.
Škoda Rapid introduces a spatial room and expressive design with an exceptional price-value ratio, comprehensive safety measures as well as engine efficiency. The brand’s CEO Winfried Vahland said that the Rapid sets a whole new standard to the segment of compact saloons. It offers spatial and elegant room while at the same time maintains affordability, impresses with smart solutions, and offers front-line technology as well as high economy. To sum it up, this car permits mobility in a secure, reasonable price along with an environmental package.
Škoda Rapid’s launching signals the firing of the next step of the brand’s model offensive. Vahland also added that the Rapid model is of vital importance to the brand’s worldwide growth strategy that will help them become a sensation to the international markets. Rapid is set to be manufactured at Škoda's Mladá Boleslav main plant in Czech Republic. And its country-specific version will be produced and put up for sale in China.
Spatial room for a very affordable price
With regards to cabin space, Vahland said that the drivers as well as the passengers are given no reason to question the lack of room as the Rapid is set to create new standards for its roominess. This car that could comfortably house five persons measures 4.48 m and 1.71 m in length through its exterior dimension and 1.46 m in height. It had enough for knee and head room and boasted a boot of 550 liters.